Use Intuition for Innovation Just Like Apple and Target - Deepstash
Relying on data vs gut instinct

Disruptive innovators don't rely on data. They look for patterns and let their unconscious thinking do the heavy lifting.

For example, Apple never did formal market research. Target didn't do...

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Use Intuition for Innovation Just Like Apple and Target

inc.com

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The merits of data analysis versus intuition is not an either-or issue.

Research showed that participants were better able to process their options after a period of time to engage in an unre...

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Our brains work behind the scenes in unconscious thinking. It synthesises data and draws conclusions without us being aware of it.

Researchers found that unconscious thinkers...

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