How To Make Content a More Effective Part of Your Sales Funnel - Content Marketing Institute - Deepstash

Keep reading for FREE

Making Your Content More Effective In The Sales Funnel

Making Your Content More Effective In The Sales Funnel

Unless you go an extra mile integrating your content ideation and creation processes into your sales funnel, your content may never bring in sales despite high search rankings and lots of traffic.

In this case, completing that extra mile requires only five steps, from ideation to CTAs and format.

28

269 reads

Match Content Ideas To Your Value Proposition

What is it you are selling? Which problems are your products solving? Build your content ideation and keyword research processes around that.

Not every “relevant” keyword is worth pursuing if there’s no way to tie it to your value proposition. The best content idea is the one that connects a searchable keyword with the product(s) your brand offers. It is not a bad idea to integrate your products into your keyword spreadsheets.

29

71 reads

Build Content In A Problem-Solution Format

What questions are people asking when they search using a particular keyword? What problems are they experiencing?

Your content should solve those problems and answer those questions.

Content structure is one of the most effective ways to boost conversions. Break your content into logical sections. Answer all the questions relevant to the section. Visitors will be drawn deeper and deeper into your content, making them more willing to trust your brand and ultimately buy.

30

61 reads

Optimize For Search Intent

Search intent reflects why users are likely searching for something. In most cases, people search to buy, get informed, or go somewhere. Your page needs to give them that opportunity.

Search intent optimization is key to converting readers into buyers, but don’t forget search intent may evolve based on how well your copy is written and structured.

Creating text to match and transform that intent is fundamental to successful intent optimization.

27

44 reads

Get Creative With Contextual CTAs(Call To Action)

  • After creating content that delivers on the visitor’s intent, integrate calls to action that match the intent, such as:
  • List products from your site people can use to follow the steps.
  • Include a discount or promotional offer.
  • Ask them to sign up for a newsletter to get exclusive offers, etc.
  • Enable your visitors to schedule a demo or a sales call often shortens the buyer journey.

29

46 reads

Create Videos

Finally, to make the most of your content creation in the buyer journey, create more videos. Between 37% and 47% of buyers prefer to engage with and learn more about a brand through video.

Videos also will make your products more findable through YouTube and carousels on Google and other platforms. Creating videos help acquire new customers as well as close more sales. Any time you are working on an article, ask yourself if there’s a video creation opportunity there.

28

66 reads

CURATED BY

bstripes

Collecting ideas that inspired me. Hope to inspire u 2.

Get more Sales

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer