Curated from: buzzedison.medium.com
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Whatever you’re doing — and whether or not you realize it — your goal is to produce more value than anyone else.
This applies to the conversation, to writing, to the art of all kinds. When you read a book or watch a movie if the story doesn’t engage you, if the language is clumsy, if the characters lack dimension… at some point, you will stop reading or watching.
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Create value and capture it.
The two go hand in hand. Whatever value you hope to capture relies on the value you have already created. And in fact, this is true in all areas of life.
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Value comes from production, so each of us must have some abilities to produce — if not for ourselves, then for others. If you can’t produce value, someone else will eventually trade you away for something that they need to be produced, with or without your consent.
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Google grows because it helps advertisers to capture the maximum amount of value from their ads. LinkedIn grows because it can connect users to better jobs, which help them capture more value from their labour. The success of these companies doesn’t depend on market share, or how good any particular product is, but on how much customers benefit from using them.
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It’s not just that we can imagine new things, but that we can also combine existing things in ways no one has previously imagined. This applies to producing physical products, but it’s even more true for services.
Put your imagination to use and you would never stop creating value, building products people want, and providing solutions the world needs.
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