Leverage Curiosity & Seduction to Amplify Your Persuasion

We all naturally opt for less effort and convenient shortcuts that can still be efficient. When you suggest products or services offering a simpler or instant alternative to a common approach, you will sell.

Examples: basic, cheatsheet, downloadable, easy, economical, efficient, effortless, free, guide, how-to, in less than, instant, no-brainer, no sweat, painless, quick, steps, template, tricks.

Seduction means desire or an intense longing for something. Seductive words make audiences feel intrigued and cause them to linger over your content. 

Examples: Alluring, captivating, compelling, decadent, desirable, dirty, exposed, lovely, lust, mind-blowing, mouthwatering, obsession, pleasurable, thrilling, wild.

Making your audience feel powerful helps you win their trust. Establishing the power and exclusivity of a product/service will enhance its value.

In addition, bragging rights after consumers get exclusive offers can increase their social status and make them feel satisfied.

Examples: All-inclusive, authentic, authority, elite, exclusive, first, genuine, guaranteed, legitimate, limited, masterclass, members-only, new, special, unconventional, unseen, unique.

One overseen failure of marketers is not putting in enough time and effort to gain the consumers' trust.

When words point to safety and security, target audiences feel more secure engaging with you. Make your prospects feel that they can rely on you and that you will give what you have promised.

Example: Accredited, approved, authentic, automatic, best-selling, certified, guaranteed, expert, improved, money back, official, permanent, protected, proven, recognised, secured, tested, world-class.

Mystery and forbidden things intrigue us. The use of these types of words makes it nearly impossible for readers not to click.

Examples: backdoor, banned, censored, closeted, concealed, controversial, forbidden, hidden, insider, illegal, restricted, smuggled, secret, under the table.