Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
What is a content marketing funnel?
A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.
180
852 reads
3 stages of the funnel
Marketing experts define 3 main stages of the funnel:
- TOFU (top of the funnel) attracts attention
- MOFU (middle of the funnel) generates leads
- BOFU (bottom of the funnel) drives payments.
At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
170
466 reads
1. Top of the funnel
The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queries and then gently introduce them to your brand.
171
442 reads
2. Middle of the funnel
At the MOFU stage, the number of people interacting with your content grows smaller but they are much more willing to interact if you encourage them to. Here, your goal is to accompany the prospect from an initial idea to an in-depth understanding of how your solution helps.
164
363 reads
3. Bottom of the funnel
The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answer very specific questions about your product or service (e.g. how it actually works or what skills are required to deal with it).
168
423 reads
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
Pranav P.'s ideas are part of this journey:
Learn more about personaldevelopment with this collection
How to secure funding
How to market and sell your product or service
How to scale and grow your business
Related collections
Similar ideas
11 ideas
How to write an e-commerce marketing plan | Smart Insights
smartinsights.com
13 ideas
Marketing Funnels Beginner’s Guide: Best Practices & More
getresponse.com
8 ideas
Marketing Funnels Explained: What Is Tofu, Mofu, And Bofu
thetrafficcompany.net
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates