If you tell someone what to do, they become defensive.
However, if they arrive at the same conclusion themselves, they're much more likely to buy what you'r...
Give people a choice and they're more likely to go along with your idea.
Effective persuaders provide a limited set of options from which people can choose. For example, ...
Ask more questions and make fewer statements. People are often reluctant to follow someone's lead, but they're more likely to follow the path they set out for themselves.
People strive for internal consistency. They want their beliefs and actions to align. Highlighting a gap means pointing out a disconnect between a person's thoughts and actions.
Applying "tactical empathy" is far more effective than telling people what to do. Effective persuaders make people feel like they're looking out for them. Rather than "persuade," s...
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