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Be Customer Focused

Be Customer Focused

A business has to be customer-focused, it has to speak the language of the customers. You can’t be pushing what you think is cool, or pushing the technology. You need to understand what’s important for your clients.


196 reads

Leverage Communities

Leverage Communities

Community is the best marketing. You need to leverage your community to do your marketing for free. How do you build communities?

Look for places where people post or talk about problems your product/service can solve.

Find groups or pages that people are creating on Facebook, Reddit, Quora etc.


174 reads

Leverage Existing Circle Of Influence

Leverage Existing Circle Of Influence

Your Circle Of Influence is the people and networks you already have in place. You can use other people’s knowledge or relationships to get other people’s business. If what you are selling is both valuable and scarce, then you can leverage your Circle of Influence to close more sales. This doesn’t mean treating people like commodities.


150 reads

Content First Marketing Strategy

Content First Marketing Strategy

You don’t need to come up with ideas for your content. People give you their problems all the time — 

1) in blog posts, tweets, and reader comments,

2) in email submissions and

3) in events or conferences.

Think about what motivates people.

Content, not sales.


159 reads

Be Consistent, and put in the hard work

Be Consistent, and put in the hard work

Be consistent and put in the hard work. You can’t expect to be successful with 0 dollar marketing if you don’t put in the work of creating content, distributing, engaging and adding value. Be bullish. It’s not enough to show up every now and then. You have to be there regularly, contributing quality content that others know about well enough to read and share with their friends.


135 reads



Business Strategist, Investing in Africa, Tech Evangelist.


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