7 Efficient ways to demonstrate value to your customers - Deepstash

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If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.



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Defining Customer Value

Defining Customer Value

Customer value is the customer's perception of the benefits and experience that they're receiving from a product. The product's worth is always compared to its possible alternatives.


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Measuring Customer Value

Measuring Customer Value

The equation to calculate customer value is as follows:

Customer Value = Total Benefits - Total Costs

Customer value has two parts: the desired value and the perceived value. The former is that the customer wants to receive from the product while the latter is the benefit that the customer receives from a product.

The perceived value is more important than the desired value because your business's success depends on the customer's perception of that value. The benefits received should trump the costs involved because that is when customers start to see the value in your offering.


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The Importance of Proving Value to Customers

The Importance of Proving Value to Customers

These are the reasons why it's important to prove your value to your customers:

  1. You'll retain customers
  2. It helps improve your brand's reputation
  3. Customer advocacy
  4. Hands out a competitive advantage; and
  5. It converts potential customers into real ones


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The Return of Investment (ROI) of Customer Value

The Return of Investment (ROI) of Customer Value

To calculate the ROI of Customer Value the steps are as follows:

  • Reach out to your customers in order to know what they like about your product.
  • Understand the needs of your customers by digging into what their specific problems are.
  • Create the list.
  • The list created should be mapped out to the functional areas within the customers you work with.
  1. Identify the attributes that would help you to slice the data to see the strengths and weaknesses.


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The 7 Ways to Prove Customer Value

The 7 Ways to Prove Customer Value

  1. Provide customized and valuable content
  2. Build a Community for your customers
  3. Anticipate your customers' needs
  4. Collaborate with the marketing team to continually prove value and commitment to customers
  5. Share social proof to enhance your brand's perception
  6. Gather and apply feedback
  7. Provide an overall amazing customer experience


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Jewellery designer


Satisfied customers perceive value in your offerings and that means they’d be willing to pay more and that can be done by providing value to them. This article will help you to understand and apply the methods that will bring success.

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