2 Kinds of Professional Networking That Work--And One That Doesn't - Deepstash
2 Kinds of Professional Networking That Work--And One That Doesn't

2 Kinds of Professional Networking That Work--And One That Doesn't

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2 Kinds of Professional Networking That Work--And One That Doesn't

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Short-term networking

This is where "networking" gets a bad reputation: you introduce yourself to someone new for only one purpose--you need them for a job, an investment, or a sale. Short-term networking makes you look desperate.

Try to follow this rule: no 'asks' for a year. For example, let's say you meet a person who is well-known in the field in which you want to build a career. In your first email exchanges or conversations, you should avoid making an ask of any kind. Sometimes, in the short term, aggressive maneuvers work: people fold and say yes in the moment. But in the long run, it never does.

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The best networkers think long-term. You can start building long-term relationships by identifying people in your field who are doing cool things or whose work you admire.

You don't have a specific ask in mind: all you know is that this person is worth getting to know.

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Only the most masterful networkers engage in this type of relationship. Infinite horizon networking is building relationships with people whose expertise seems irrelevant to you today.

On the surface and in the short term, they might not be useful to you at all. But they're interesting. And the fact that they are not plugged into your usual channels actually means they have the potential of becoming your most transformative relationship because they are exposing you to new ideas, people, and opportunities.

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