Ideas from books, articles & podcasts.
The professional benefits of networking are well-documented. But if the very thought makes you squirm with discomfort, you aren’t alone.
Networking makes people feel morally impure, especially workers lower on the professional food chain who see engaging in networking as s...
“Think about networking as an opportunity rather than a burden. That’s the biggest hurdle you need to overcome.”
In an extensive research, it was found that the more promotion-focused respondents were, the less impure they felt about networking; the more prevention-focused they were, the more they experienced that “ick” factor.
Further statistical analysis confirmed that it was the greater feelings of impurity that led people in the prevention group to network less than people in the promotion group. In other words, if you can shake off the dirty feeling, you’re more likely to shake new hands.
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