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Incentive plans, by definition, are supposed to affect people's behavior on the job, day in and day out.
If people know their job performance is linked to an incentive like a quarterly bonus, they'll likely develop new ways to produce better results. They'll naturally innovate to become more efficient--finding ways to finish work faster or improve quality without sacrificing cost. They'll seek new approaches to better serve customers. In short, engaged employees live in a world of cause and effect. They understand how their actions contribute to the success of the entire venture.
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It's often said that nobody works for money alone and that nobody is motivated by the prospect of more money. There's a lot of truth in that. If you're doing a job day in and day out, you may be motivated more by the demands of the work itself and the people you're working with than by the prospect of financial gain.
But people always like to win, and they like to feel that their efforts to help the company win are appreciated and rewarded. Nothing says "thank you" like several weeks' worth of extra pay.
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"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”- John Maxwell
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