Driving value through Customer Advocacy for your SaaS Business - Deepstash
Driving value through Customer Advocacy for your SaaS Business

Driving value through Customer Advocacy for your SaaS Business

Curated from: customerthink.com

Ideas, facts & insights covering these topics:

5 ideas

·

157 reads

3

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Creating customer advocates for your brand

Creating customer advocates for your brand

Customer advocacy is one of the best ways to grow your business. Potential buyers search for online reviews and peer recommendations before they decide to purchase.

Harvard Business School research found a 12% increase in customer advocacy can result in a 200% growth in revenue.

9

41 reads

The importance of a customer advocacy campaign

The customer is your greatest asset. When you keep them satisfied, they will become your brand advocates.

A customer advocacy campaign is designed to turn your customers into brand advocates. It encourages your customers to recommend the product to other potential customers.

8

35 reads

Marketing and Customer Success co-owns customer advocacy

A customer advocacy program is a marketing strategy. The Customer Success (CS) department should co-own advocacy with marketing for the following reasons:

  • They can get more dollars from a customer through renewals, upsells, etc.
  • To increase LTC.
  • To reduce the dollar acquisition cost.

The marketing team can get more leads from video testimonials, case studies, reviews, referrals, etc. People tend to check out the social proofs, not your website. So the higher the number of advocates, the higher the number of leads for acquisition.

8

27 reads

Prepping for a customer advocacy campaign

  • Develop a customer-centric attitude: Top management should promote a customer-first approach.
  • Identify customer advocates: Ensure to build and maintain a good relationship with your customers. Involve them in various processes when it is suitable. This ensures that they will be happy with you and your brand.
  • Know your campaign's purpose: Reflect on your brand's purpose. Knowing what, why, and how you want to build the campaign ensures better results.

8

24 reads

Launching a customer advocacy campaign

  • Create a customer-centric campaign. It helps you to know your customer advocates better.
  • Build a loyalty or a referral program. Use quantitative analytics to identify your loyal customer. Then approach them directly or offer rewards or bonuses for promoting your brand.
  • Social community helps. Build a community using social media platforms. Promote a shared sense of belonging, shared goals, and shared responsibility.
  • Gather social proof. Get your case studies from a decision-maker, not a user. It will encourage your advocates to recommend the product to potential customers.

7

30 reads

IDEAS CURATED BY

melissamartinez

Passenger transport manager

CURATOR'S NOTE

Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.

Melissa Martinez's ideas are part of this journey:

Countering The Great Resignation

Learn more about business with this collection

Ways to counter the Great Resignation

Strategies for making better decisions

Tips for giving effective feedback

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates