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Art of Self Promotion

Everyone knows that success at work depends on being—and being seen as—both competent and likable. You need people to notice your growth and accomplishments while also enjoying your company. But if you draw attention to the value you’ve created, to ensure that managers and peers recognize it, you risk coming across as a shameless self-promoter. No one likes a braggart.

 In this article the author explains how to highlight your accomplishments at work without having it backfire.

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Drawing from a fascinating strain of laboratory research, she advises against several popular tactics such as “humblebragging” and “boomerasking” (asking a question in the hope it will be reciprocated so that you can bring up your own accomplishments).

 The trick is to know when to talk about our achievements and when not to do so. That calls for maturity, judgment, and a degree of spontaneity. Here are some tips given by the author.

 Author Leslie K. John is a professor of business administration at Harvard Business School.

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Share when asked

Humility is admirable. But if someone requests information or an answer that requires you to reveal positives about yourself, you should oblige. Most of the time people in this category earn recognition through consistent performance.

Eg: What are your strengths?

How did you finish the task quickly?

In such situations, being humble would downplay us when not answered. Let questions arise organically, and when you see opportunities to highlight your successes, make the most of them.

 

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Share when others are sharing

Research indicates that in situations where others share too, people can successfully convey their accomplishments without coming across as unlikable, egotistical, or inconsiderate.

Sharing something personal often triggers a reciprocation. Based on the research conducted by the author, bragging seems to dissipate when others in the room are engaging in self promotion. In another job interview study, people who took time to outline their strengths, experience, and achievements were more likely to be rated by their interviewers as suitable for the job and of greater interest to the organization.

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Find a promotor

You can find intermediaries, including peers, bosses, mentors, and sponsors, who will be happy to speak up on your behalf—as long as you are respectful in your solicitation. We must also remember that when we praise and endorse others consistently, others are bound to praise us. Reciprocity is one of the key principles on which the world runs.

 If someone unexpectedly compliments you publicly, resist the instinct to humbly downplay it; a smile or a simple “Thank you” will suffice.

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Strike a balance

Research indicates that when people present a balanced picture of themselves, rather than discussing only successes, they come across as more credible and affable. Those with high positions, in particular, should acknowledge failures and foibles as well as achievements, not only because such candor is laudable, but also because it makes them less likely to come across as brash, unlikable, and worthy of envy.

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Celebrate the right way

We all want our achievements to be recognized and applauded. It’s a boost to morale and well-being. And there are ways to celebrate without coming across as boastful. One is to find a circle of close friends at work and outside it who will cheer your victories as if they were their own. Research shows that telling confidants about your successes can improve those relationships. The reverse is also true

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To Summarise

Knowing how and when to boast—and when to refrain—is one important way to advance your career.

 I personally feel, bring humble is a culture thing or even genetic behaviour, every habit can be cultivated, practiced and nurtured. Deeper self-reflection could bring you far more personal benefit than self-promotion ever will.

Your thoughts?

 

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CURATOR'S NOTE

Knowing how and when to boast—and when to refrain—is one important way to advance your career.

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