Webinar: Growth Optimization: Metrics & Frameworks by MasterClass Sr PM, Michael Berliner - Deepstash
Webinar: Growth Optimization: Metrics & Frameworks by MasterClass Sr PM, Michael Berliner

Webinar: Growth Optimization: Metrics & Frameworks by MasterClass Sr PM, Michael Berliner

Curated from: Product School

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💎 CAC/LTV ratio in combination with revenue

A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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💎 The throughput funnel

💎 The throughput funnel

 The throughput funnel for a team is a function of:

  • Velocity: how many feature experiences are you putting out per engineer per week? Example at Airbnb: 1 test/engineer per week.
  • Success rate: for 100 experiments, how many are a statistically significant winner that you’re going to roll out? A good benchmark is a 20-30% success rate
  • Average Impact: if you have a 30% success rate, what’s the average impact over these? A more established company like FB might have a +1% average impact that drives a lot of revenue. More earlier stage companies should have a much higher average impact. 

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IDEAS CURATED BY

sylvainww

⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!

CURATOR'S NOTE

Gems on fundamentals about revenue growth and testing by an expert from MasterClass.

Sylvain Gauchet's ideas are part of this journey:

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