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Steve Jobs Followed 7 Unbreakable Laws of Success That Apply to Any Business
When Steve Jobs passed away in 2011, the ABC News program 20/20 asked me to share some of the insights I gleaned from writing three books on Jobs and Apple. The seven rules I offered are still relevant today and helped to propel Apple recently to a $1 trillion market value.
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7 Laws of Success inspired from Steve Jobs
- Follow your passions. Without it, any rational person would give up.
- Find your noble cause. For Jobs, making computers accessible to the average person wasn't just a business strategy; it was a calling.
- Simplify everything and focus on the gems. You have only so much energy and attention to give to projects or projects.
- Unleash your creativity. Creativity doesn't just happen. Expose yourself to ideas outside the field you're working in.
- Create "insanely great" customer experiences. Hire for personality and culture fit first.
- Don't introduce products; tell a story.
- Sell dreams, not products. Your audiences don't care about your product, company or idea. They care about themselves, their hopes and their dreams.
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4 min read Opinions expressed by Entrepreneur contributors are their own. Steve Jobs' impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect -- computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire.
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7 Rules of Success
- Do what you love. Passion is everything.
- Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
- M...
6 min read Opinions expressed by Entrepreneur contributors are their own. Close your eyes and think of the most iconic founder in recent memory. We're willing to bet that an image of Steve Jobs floats through your mind. That's no surprise.
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Steve Job's effectiveness boiled down to this:
He inspired team members first so that they were driven to live up to his exacting standards when the situation called for it.
Get this equation backwards and you will wonder why&...
The formula for being an inspirational driver
- Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
- Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
- Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.
In less than 40 years in business, Jobs revolutionized 6 different industries. He was obviously a smarter than average individual with enormous creativity, ambition, and drive. But I believe that us mere mortals can incorporate some of Steve Jobs success secrets into our lives.
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Focus on what matters
- Write down the end goal.
- Divide the goal into specific actions you need to take to get there. Think in terms of systems: focussed, routine actions that you can do daily.
- List a...
Steve Jobs
“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."
Seek Simplicity
- Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
- Some problems, which seem complex, often have simple solutions.
- What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
- List out the possible solutions
- Focus on one good solution while removing the rest.