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- Follow your passions. Without it, any rational person would give up.
- Find your noble cause. For Jobs, making computers accessible to the average person wasn't just a business strategy; it was a calling.
- Simplify everything and focus on the gems. You have only so much energy and attention to give to projects or projects.
- Unleash your creativity. Creativity doesn't just happen. Expose yourself to ideas outside the field you're working in.
- Create "insanely great" customer experiences. Hire for personality and culture fit first.
- Don't introduce products; tell a story.
- Sell dreams, not products. Your audiences don't care about your product, company or idea. They care about themselves, their hopes and their dreams.
SIMILAR ARTICLES
- Do what you love. Passion is everything.
- Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
- Make connections. People with a broad set of life experiences can often see things that others miss. Connect ideas from different fields.
- Say no to 1,000 things. Say no to quantity, and focus on the quality of your best products.
- Create insanely different experiences. The motive is to enrich lives, not just to move products.
- Master the message. Instead of simply delivering a presentation, inform, educate, inspire and entertain.
- Sell dreams, not products. Customers don't care about your product. They care about themselves. If you help your customers reach their dreams, you'll win them over.
- Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
- Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
- Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.
- Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
- Some problems, which seem complex, often have simple solutions.
- What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
- List out the possible solutions
- Focus on one good solution while removing the rest.