How to Plan Your Christmas Marketing Campaigns

Create a Christmas offer that will align with your objectives and audience.

For example, create

• Discount codes
• Gift certificates
• Product packages
• Reward features and loyalty bonuses for your clients
• Free shipping
• Specialised packaging

Also see what your competitors are delivering on their website.

Polish your social media handles as these are the first ones that will help you attract your audience.

• Publish Christmas themed pictures, videos, contests, and other posts. Ensure to keep high-quality content.
• Focus on your website and change the theme to an attractive festive one. Try to keep it simple yet stylish.

Providing information and content people are ready to consume is far better than a sales pitch.

Create your brand awareness and increase visibility by organising interesting social media contents:

• Host a giveaway or collaborate with a business in a similar niche as yours.
• Ask your audience to write a caption and win exciting prizes.
• Ask them to share your brand in their posts or stories to win prizes.
• Ask them to share their Christmas pictures with your products or services.
• Try video ideas.

• Was the campaign a success?
• Were the objectives been achieved?
• Did we increase our sales?

Analyse your campaign to find answers to these questions.