How to Plan Your Christmas Marketing Campaigns - Deepstash

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There are many things brands should do before seeing a perfect product campaign. This article provides a list of steps, tricks, and tips to follow to run a successful Christmas marketing strategy.


How to Plan Your Christmas Marketing Campaigns

How to Plan Your Christmas Marketing Campaigns


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Define your campaign objective

Start your Christmas marketing campaign by setting the objectives.

What do you want to achieve?

  • Generate new leads?
  • Raise brand awareness?
  • Increase your sales?
  • Increase the subscriptions for your product?

Once you know your objective, define an...

Before you start planning a campaign, analyse your target audience. Find out what they like and dislike and when they are active on social media.

Use an analytics tool to analyse the graphics and create relevant content.

Create a Christmas offer that will align with your objectives and audience.

For example, create

  • Discount codes
  • Gift certificates
  • Product packages
  • Reward features and loyalty bonuses for your clients
  • Free shipping
  • Specialised packaging

Polish your social media handles as these are the first ones that will help you attract your audience.

  • Publish Christmas themed pictures, videos, contests, and other posts. Ensure to keep high-quality content.
  • Focus on your website and change the theme to an attractive festive ...

Providing information and content people are ready to consume is far better than a sales pitch.

Create your brand awareness and increase visibility by organising interesting social media contents:

  • Host a giveaway or collaborate with a business in a s...

  • Was the campaign a success?
  • Were the objectives been achieved?
  • Did we increase our sales?

Analyse your campaign to find answers to these questions.

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