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When you launch a product, every feature you add is key to achieving your larger vision. You add new modules to strengthen the initial MVP and those additions stick. Your users are happy.
Then you decide to add a feature that wasn't on the roadmap and treat it like before and push the code to production. And then you add more and more until you have a long navigational menu with single-purpose pages and multiple overlays. In short, it is a mess, and totally by accident.
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As designers, we should notice when our products are being built additively. We should step back from that single feature design and ask how it fits the overall vision and structure.Â
When we add a feature, we're trading attention and traffic from another feature. Every addition can potentially add noise. Sometimes we should make a trade-off, and other times, we should say no, that a new feature or field doesn't make sense as part of the holistic user experience. That intuition, empathy and expertise make design valuable.
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CURATOR'S NOTE
The author walks the reader through what happens when product features are added without keeping track of the whole.
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