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The B2B Business Sales Challenge
In the world when anyone can complain about any business failure in a public manner, any business is vulnerable. A reputation crisis is always around the corner.
And it is even more challenging in a B2B industry where buying journeys are longer and past failures are harder to erase. B2B customers are good at researching their options, comparing businesses and making informed decisions. Any past reputation crisis may be standing in your way to success for years to come.
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The Importance Of A Sales Demo
When it comes to B2B, sales demos are often the only way to close a sale. It is the only way to demonstrate how your product is solving your prospects’ pain points and prove that your platform is worth investing in.
- Product demos are central to any software sales process.
- Product demos can turn a prospect into a customer, a customer into a believer and a brand advocate.
- Professional product demos can rank for your brand name and set positive expectations about your brand.
- Using your product demo on your landing pages makes you look like a serious and reputable company.
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Strengthening Your Online Reputation
Using online tools like Walnut, you can create and embed your demos on various landing pages allowing your site visitors and prospects to use interactive features to try some features and get to know your product better.
Demonstrating your product demo on your website/landing pages makes you look like a serious and reputable company. This is especially helpful to smaller businesses, as you enable product-lead-groth (PLG) with your prospects which in turn, makes you appear to be a bigger brand.
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Treat Your Demos as Content Assets
Using your demos for reputation management means turning them into the top-of-the-funnel content assets. So instead of treating your demos as private assets, start looking at them as your branded digital media and make them searchable by Google.
Get your sales team involved in the process as they will likely offer a great deal of insight into your probable decision makers and buyer personas behind each search query. Collaboration is key for success here.
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The Bottomline
Innovating your sales demos comes with lots of benefits including a happier sales team and more sales. It may come as a surprise but sales demos can also boost your brand and solidify your reputation as a reliable niche solution.
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