Ideas from books, articles & podcasts.
In the world when anyone can complain about any business failure in a public manner, any business is vulnerable. A reputation crisis is always around the corner.
And it is even more challenging in a B2B industry where buying journeys are longer and past failures are harder to erase. B2B cus...
When it comes to B2B, sales demos are often the only way to close a sale. It is the only way to demonstrate how your product is solving your prospects’ pain points and prove that your platform is worth investing in.
Using online tools like Walnut, you can create and embed your demos on various landing pages allowing your site visitors and prospects to use interactive features to try some features and get to know your product better.
Demonstrating your product demo on your website/landing pages makes ...
Using your demos for reputation management means turning them into the top-of-the-funnel content assets. So instead of treating your demos as private assets, start looking at them as your branded digital media and make them searchable by Google.
Get your sales team involved in the process a...
Innovating your sales demos comes with lots of benefits including a happier sales team and more sales. It may come as a surprise but sales demos can also boost your brand and solidify your reputation as a reliable niche solution.
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