Learn more about business with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
A startup is a company designed to grow fast…The only essential thing is growth. Everything else we associate with startups follows from growth.
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The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.
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Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).
Email content should be extremely brief: 2–3 sentences. Avoid formal language and business buzzwords.
Personally, I find that taking the “product research” or “feedback” angle works pretty well. Gets people on the phone or clicking the link, and honestly, you should be just as happy getting feedback as getting the sale.
Regardless of your strategy, AB test your messaging to see what happens to your Response Rate and CTR
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The goal of the email is not to sell your product or your idea; generally people don’t care what you’re pitching. The goal is to get them to click, or to get them on the phone. Emails should be composed with this goal in mind
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Start by asking yourself a few questions:
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