A Comprehensive Guide to the Graphic Design Workflow - Deepstash
A Comprehensive Guide to the Graphic Design Workflow

A Comprehensive Guide to the Graphic Design Workflow

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Graphic Design Workflow

Graphic design involves many moving parts, so being organized and having a well-structured plan is a must. A graphic design workflow is the best way to structure your plan and achieve the best result.

Having a good graphic design workflow means you know your client and audience’s expectations from the get-go. It helps you visualize the end product and allows the client to make changes before much work has been done. Whether you freelance graphic design or work as part of a design team, use these tips for a more productive workflow and happier clients.


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Go over the brief

The brief of a graphic design project helps you understand the scope of the project and the desired outcome. It should include all the relevant information to prevent errors and confusion. Here is the information you need to have in a comprehensive brief:

  • Client’s company details
  • Client’s brand guidelines
  • Target audience
  • Audience expectations
  • Type of product (e.g., logo).
  • The timeline is broken down into milestones
  • Budget
  • Examples of similar work for reference


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Research the subject

Your brief should be informed by thorough research. Researching the subject means you will have lots of valuable information to assist you. It helps you understand your target audience and informs the overall design process.

Understanding your audience helps you create relevant and valuable designs. For instance, B2B marketing campaigns may require a different focus than one that caters to direct consumers.


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Brainstorm and make a moodboard

With your outline and research complete, you should now know what the client and audience want. Next comes brainstorming ideas to make it happen. Moodboards are a good way to get the creative juices flowing.

A moodboard is a collection of visuals to help you understand the outline and turn the initial idea into the end product. Seeing a visualization of the outline makes it easier to see what the result should look like. Moodboards also help you stay on track by reminding you of the desired end product while you work on the project.


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Make a rough sketch of your ideas

Make a rough sketch of your ideas

The next stage in the graphic design workflow is a rough sketch of your ideas. Rough sketches can be done digitally or by hand. Some designers prefer sketching by hand because there are fewer distractions, but it’s up to you.


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Make changes to the designs in response to feedback

If the criticism and feedback are constructive and you can make the changes within the timeframe, don’t modify the designs based on your client’s feedback immediately. Some people tend to change their minds after they’ve thought things over again for some time. If your client is one of those people, you might end up making changes to the design over and over again if you implement the changes right away.


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Finalize the product

Now that you’re fully prepared, you can move onto the final stage of the graphic design workflow: finalizing the product. Work from your sketches; this late stage of the graphic design workflow isn’t the time to experiment.

Make sure you’ve fulfilled the guidelines set out in the outline. Also, check if the project is in the client’s desired format.


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Wrapping Up

A good graphic design workflow helps you stay organized and visualize the result before you get started. It prevents confusion between the designer and the client. With a good graphic design flow, you can also collaborate effectively with team members, making the workflow more efficient. The result? You avoid costly errors down the line.

Clients can also easily make changes with a good graphic design workflow, so they are more likely to be happy with the finished product.


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