A Simple Strategy for Keeping Your Team Focused - Deepstash
Ultimate Guide to Reducing Churn

Learn more about economics with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

Discover 62 similar ideas in

It takes just

10 mins to read

Kill 2 and Add 1

Kill 2 and Add 1

What defines an organization is that it says "no" more than "yes." That's because creativity is a double-edged sword. While new ideas get the juices flowing and get people excited, they also come with a real cost.

What's far more complex, is finding the capacity inside the organization to chase down that new idea. When an organization decides to pursue a new idea, it's forced to make a difficult decision. How should they go about tackling the unique opportunity? The answer is "Kill 2 and Add 1."


271 reads

The Need for Focus

Few, if any, organizations have extra staff sitting on the bench, waiting idly for the next new opportunity to come along. To properly chase down that new opportunity, the organization must divert people and resources from somewhere else. And that's when the trouble starts.

To make the new idea come to fruition, management might ask the team to work extra hours or find ways to become more efficient to get the work done.


100 reads

The Real Danger

The real danger here is that the more ideas you have your team chasing, not only will they risk burnout, but you will also lose focus. While it might seem like a lot of activity is happening, nothing is getting done. 

Every organization needs three areas of focus. Otherwise, management has committed the cardinal sin of diluting its resources.


73 reads

Identifying Priorities

Many organizations turn to one common strategy to substitute one initiative for another. If the priority is to chase the new idea, for example, management specifies another area that should be killed off: add 1; kill 1.

While this approach might make sense, it doesn't do enough to move the needle. Often it involves adding a significant new initiative and then killing off something small and inconsequential. You've still left your team under-resourced and over-burdened. They still have too many priorities to focus on.


52 reads

Doing More with Less

the most focused and effective organizations rely on what we might call the "Kill 2; Add 1" approach. In other words, if you want the team to chase down a new opportunity, then they also need to stop doing two other initiatives.

While that might seem draconian, it's the overlooked secret to helping teams keep focused and effective in ways where they can execute--fast.


54 reads

Sustainable Innovation

The discipline of removing two ideas for each one you add will provide an increasing focus for your team. Focus means the projects really matter and they will tend to get done faster, and the company gets the benefit earlier. 

So, the next time someone on your team comes to you with a new idea to chase, smile. And then ask the question: "OK, but what two things are we going to kill first before we start this?"

The answers you get in response will go a long way to helping your team become a lean and focused execution machine.


38 reads



A negative mind will never give you a positive mind.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates