Ovidiu Podariu's Key Ideas from Kotler On Marketing
by Philip Kotler
Ideas, facts & insights covering these topics:
4 ideas
·2.29K reads
24
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Marketing
Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
- Corporations fight for market share and revenue
- Universities compete for students
- Politicians cultivate their public image to get votes
- Cultural institutions want to attract more visitors
All organizations want to attract resources from the public, such as: money, interest, engagement, votes etc. The challenge is figuring out how to persuade people to hand them over.
73
1.25K reads
Marketing types
- Responsive marketing -- it's about identifying and fulfilling pre-existing needs.
- Anticipative marketing -- it's about recognizing trends in society and building products that fulfill newly emerging needs.
- Need-shaping marketing -- it's about creating needs that don't exist yet. This requires large investments in innovation and development.
65
404 reads
5-step marketing method
This method is based on offering people some perceived value in return for their resources.
Steps:
- Research market opportunities
- Choose a target market
- Decide on a unique positioning
- Implement marketing tactics
- Evaluate the results
These steps form a circular process that can be repeated to adapt to new market conditions.
65
335 reads
Make a plan
Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.
What to include in the plan:
- Summary of the current situation of the company and the market
- Marketing objectives for the year
- Chosen marketing strategy
- Action plan
- Methods for evaluation
Make the plan clear and concise. Keep it under one page so everyone in the company can read it.
64
295 reads
IDEAS CURATED BY
Curious about different takes? Check out our Kotler On Marketing Summary book page to explore multiple unique summaries written by Deepstash users.
Ovidiu Podariu's ideas are part of this journey:
Learn more about business with this collection
Conflict resolution
Motivating and inspiring others
Delegation
Related collections
Different Perspectives Curated by Others from Kotler On Marketing
Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:
1 idea
Resel valendez's Key Ideas from Kotler On Marketing
Philip Kotler
10 ideas
Govind Menon's Key Ideas from Kotler On Marketing
Philip Kotler
Discover Key Ideas from Books on Similar Topics
1 idea
The Conquest of Happiness
Bertrand Russell
7 ideas
The Thinking Healthcare System
Dominique J Monlezun
20 ideas
The Illusion of Choice
Richard Shotton
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates