Ideas from books, articles & podcasts.
created 4 ideas
by Philip Kotler
Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
This method is based on offering people some perceived value in return for their resources.
Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.
What to include in the plan
created 8 ideas
Marketing 101 coming from the expert: Seth Godin
created 7 ideas
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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