Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
All organizations want to attract resources from the public, such as: money, interest, engagement, votes etc. The challenge is figuring out how to persuade people to hand them over.
This method is based on offering people some perceived value in return for their resources.
These steps form a circular process that can be repeated to adapt to new market conditions.
Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.
What to include in the plan:
Make the plan clear and concise. Keep it under one page so everyone in the company can read it.
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