Kotler On Marketing - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 4 ideas

Kotler On Marketing

Kotler On Marketing

by Philip Kotler

STASHED IN:

841 reads

Marketing

Marketing is the art of identifying and fulfilling consumer needs.

All kinds of organizations face marketing problems:

  • Corporations fight for market share and revenue
  • Universities compete for students
  • Politicians cultivate their public image to ge...

Marketing types

  1. Responsive marketing -- it's about identifying and fulfilling pre-existing needs.
  2. Anticipative marketing -- it's about recognizing trends in society and building products that fulfill newly emerging needs.
  3. Need-shaping marketing

5-step marketing method

This method is based on offering people some perceived value in return for their resources.

Steps:

  1. Research market opportunities
  2. Choose a target market
  3. Decide on a unique positioning
  4. Implement marketing

Make a plan

Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.

What to include in the plan

15 Reactions

Comment

MORE LIKE THIS

created 10 ideas

26

Comment

1.27K reads

created 8 ideas

Marketing 101 coming from the expert: Seth Godin

6

2

896 reads

created 7 ideas

How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.

13

Comment

688 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score