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Steve Jobs and the Seven Rules of Success

https://www.entrepreneur.com/article/220515

entrepreneur.com

Steve Jobs and the Seven Rules of Success
4 min read Opinions expressed by Entrepreneur contributors are their own. Steve Jobs' impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect -- computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire.

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7 Rules of Success

  • Do what you love. Passion is everything.
  • Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
  • Make connections.  People with a broad set of life experiences can often see things that others miss. Connect ideas from different fields.
  • Say no to 1,000 things. Say no to quantity, and focus on the quality of your best products.
  • Create insanely different experiences. The motive is to enrich lives, not just to move products.
  • Master the message.  Instead of simply delivering a presentation, inform, educate, inspire and entertain.
  • Sell dreams, not products.  Customers don't care about your product. They care about themselves. If you help your customers reach their dreams, you'll win them over.

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Steve Job's effectiveness boiled down to this:

He inspired team members first so that they were driven to live up to his exacting standards when the situation called for it.

Get this equation backwards and you will wonder why&...

The formula for being an inspirational driver

  • Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
  • Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
  • Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.

7 Laws of Success inspired from Steve Jobs

  • Follow your passions.  Without it, any rational person would give up.
  • Find your noble cause. For Jobs, making computers accessible to the average person wasn't just ...

Steve Jobs did not fit the norm

Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate. 

He was navigat...

Apple’s approach to innovation

It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.

Apple products are more meaningful to users. The products have great design - and identity. 

Managing by meaning

Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.

He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."