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Humor, Seriously

Humor, Seriously

by Jennifer Aaker, Naomi Bagdonas


19.1K reads


"Laughter is good for thinking because when people laugh, it is easier for them to admit new ideas to their minds.”


“Humor charms and disarms. Even small gestures of levity are powerful in negotiations, in part because they spark human connection—and when we connect as people, we often get more of what we both want.”

  • The stand-ups: usually into dark humor and they like expressive forms of entertainment, such as roasts, for example.
  • The magnets: they are naturally funny and they’re fun to be around. Usually, they’re the ones to make the crowds laugh and spread pos...

Shared truths create the foundation for humor

Tap into the real things that happen to you and bring a little bit of humor into it. People will appreciate that and relate to the situation.

Doing this will create beautiful, shared moments between you and them, as they will identify themselves more with you and drop form...

When you tell a story, try to escalate it and surprise the other person. Exaggeration works only if you take your interlocutor by surprise and turn your story around unexpectedly.

Then, be as specific as you can. When you introduce elements such as colors,...

Use analogies to your advantage

Compare something from your story to an outrageous example. Have your story stand out by making relatable, easy-to-get analogies. 

This will give your interlocutors a sense of deeper understanding of your tale and it will also entertain them better.

List two expected things and a third unexpected element. 

Since our brain is used to patterns, it will automatically pay closer attention to something that doesn’t follow one and stands out. 

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