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Our memory fades with time. So we won't always remember how things went down.
We best remember emotional experiences, such as important ideas you generated, but you will not remember all the details. You are also likely to forget things other people generated.
This is why people invented contracts. Contracts help us recall the exact wording of an agreement and help resolve conflicts.
People also tend to forget details of any important decisions.
The solution is simple: document everything.
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Many ideas people generate are a waste of time. This is because it seemed like a good idea but are not being checked upon. Instead, they keep going because of the initial momentum.
Larger companies can accommodate wasteful overheads, but startups won't be able to. If the organisation has capacity and resources, they often just hire more people instead of trimming the things that become irrelevant. That's why it's good to do a periodic irrelevance audit.
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