Using the goal gradient hypothesis to help people cross the finish line - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 4 ideas

NESSLABS

Using the goal gradient hypothesis to help people cross the finish line

Using the goal gradient hypothesis to help people cross the finish line

nesslabs.com

STASHED IN:

545 reads

Our perception of progress can impact our overall drive to reach a goal

The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivized to reach the finish line.

Designers and decision-makers can effectively use goal gradients as a motivational tool.

  • The goal gradient hypothesis was first introduced by Clark Leonard Hull in 1932.
  • In 2006, researchers Ran Kivetz, Oleg Urminsky and Yuhuang Zheng followed up on Hull's work by testing the hypothesis on rats. Rats ran faster the closer they got to food rewards.
  • This phenomenon...

  • Goal gradients do not only impact our motivation but also impact how helpful or socially minded we might be.
  • Research suggests that the impact of a goal gradient can be affected by your power status.
  • Those who perceive themselves to be in a position of low social or professio...

  • Offer a head start.
  • Track and acknowledge progress.
  • Break down milestones.
  • Customer loyalty can be encouraged by the insertion of small milestones on the way to the main milestone.
  • Celebrate micro-wins to make goals feel more achievable.

2 Reactions

Comment

MORE LIKE THIS

created 2 ideas

A human psychological effect and how to utilize it in our designs or in any day life

1

Comment

244 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score