Using the goal gradient hypothesis to help people cross the finish line - Deepstash
7 Days of Inspiration

Learn more about productivity with this collection

How to find inspiration in everyday life

How to stay motivated

How to cultivate a positive mindset

7 Days of Inspiration

Discover 40 similar ideas in

It takes just

11 mins to read

Our perception of progress can impact our overall drive to reach a goal

Our perception of progress can impact our overall drive to reach a goal

The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivized to reach the finish line.

Designers and decision-makers can effectively use goal gradients as a motivational tool.


264 reads

The concept of a goal gradient

  • The goal gradient hypothesis was first introduced by Clark Leonard Hull in 1932.
  • In 2006, researchers Ran Kivetz, Oleg Urminsky and Yuhuang Zheng followed up on Hull's work by testing the hypothesis on rats. Rats ran faster the closer they got to food rewards.
  • This phenomenon can also be observed in marathon runners who run faster once they reach the finish line.


121 reads

The impact of the goal gradient hypothesis

  • Goal gradients do not only impact our motivation but also impact how helpful or socially minded we might be.
  • Research suggests that the impact of a goal gradient can be affected by your power status.
  • Those who perceive themselves to be in a position of low social or professional power are more likely to be motivated by proximity to a goal.
  • Conversely, goal proximity may be of less importance to those who feel more powerful.


88 reads

How you can motivate others to achieve their goals

  • Offer a head start.
  • Track and acknowledge progress.
  • Break down milestones.
  • Customer loyalty can be encouraged by the insertion of small milestones on the way to the main milestone.
  • Celebrate micro-wins to make goals feel more achievable.


100 reads



Psychotherapist for dance movement

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates