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The impact of the goal gradient hypothesis
- Goal gradients do not only impact our motivation but also impact how helpful or socially minded we might be.
- Research suggests that the impact of a goal gradient can be affected by your power status.
- Those who perceive themselves to be in a position of low social or professional power are more likely to be motivated by proximity to a goal.
- Conversely, goal proximity may be of less importance to those who feel more powerful.
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The concept of a goal gradient
- The goal gradient hypothesis was first introduced by Clark Leonard Hull in 1932.
- In 2006, researchers Ran Kivetz, Oleg Urminsky and Yuhuang Zheng followed up on Hull's work by testing the hypothesis on rats. Rats ran faster the closer they got to food rewards.
- This phenomenon...
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How you can motivate others to achieve their goals
- Offer a head start.
- Track and acknowledge progress.
- Break down milestones.
- Customer loyalty can be encouraged by the insertion of small milestones on the way to the main milestone.
- Celebrate micro-wins to make goals feel more achievable.
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Our perception of progress can impact our overall drive to reach a goal
The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivized to reach the finish line.
Designers and decision-makers can effectively use goal gradients as a motivational tool.
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The Goal Gradient Hypothesis
The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.
The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.
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