107 years ago, Albert Einstein created new physics — and a new cult of celebrity

Einstein's theory of relativity gained instant fame when it was announced in the 1920s.

Einstein rose to his rapid and sustained fame on the coattails of his theory, as it was so novel, so profound, and went so viral. It shifted our view of the cosmos from a fixed entity to a time-twisting mind-bending universe.

Many new physics theories today bask in the same fame. LIGO's detection of gravitational waves in 2016 led to more coverage of the theory.

Before Einstein, most coverage of science and technology in the mainstream press was limited to the inventions of figures like Michael Faraday, Nikola Tesla, and Thomas Edison, and, starting in the early 20th century, Nobel Prize recipients. Einstein’s fame has led to more coverage in general of theoretical physics, albeit with a slant toward fields such as particle physics and cosmology.

As the world became curious about who was behind the novel time-bending theory, they did not get what they expected. Einstein was quiet, gentle, and charmingly awkward: He never wore socks, he made jokes and gave quotable quotes. He was not dull, unapproachable, or stolid.

It was the ideal combination of eccentric discovery paired with an eccentric human behind it.

As the theory of general relativity has aged like a fine wine, so has Einstein’s celebrity — despite his later attempts to find theories of the universe that never bore the same fruit.

Einstein spent years after proving general relativity seeking a unified field theory — a way to chart all forces into one theoretical equation — a concept that many other prominent physicists at the time criticized as lacking in evidence and less worthy of science’s time.

Yet his persistent attempts to come up with this unified field theory received continued attention from the news media at the time regardless.