Routines are healthy, predictable, and comfortable. Yet, many businesses have found themselves in uncomfortable positions over the past two years. The restaurant industry had to rapidly shift to online ordering and curbside pickup. Airlines and cruise lines had to rethink the entire traveller experience. It resulted in industries forging new paths and making groundbreaking discoveries. Innovation happened.

Adaptability ensure future success

Behaviour patterns have changed and companies must respond in turn. Two-thirds of organizations surveyed in 2021 said their strategy would change significantly in the next three years as they adjust to the pandemic. However, many companies don't believe they are agile enough to support the evolving business needs. Organizations that take an adaptable, flexible approach are far ahead of those who want to do business as usual while the world has moved on.

Keep moving

A business comfortable in its routine is often change-averse. This fear of failure is preventing innovation and one that organizations must overcome to avoid the risk of falling behind. Leaders promoting innovation are taking the bold step to shake up the status quo. But, to earn buy-in and support, they should find a common, relatable ground.

Identify bold leaders to earn buy-in

Continuing to do the same things in the face of change eventually results in irrelevance. Responding to emerging market conditions can position organisations to be more resilient when the trend eventually leads the rest of the market to follow.

The early bird catches the worm

<h2>Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success, this Capgemini exec says.
</h2><figure><picture><source media="(max-width: 40em)"><img width="705" height="396" alt="Yes, innovation is supposed to be uncomfortable" srcset="https://images.fastcompany.net/image/upload/w_562, https://www.fastcompany.com/90736560/ar_16:9, https://www.fastcompany.com/90736560/c_fill, https://www.fastcompany.com/90736560/g_auto, https://www.fastcompany.com/90736560/f_auto, https://www.fastcompany.com/90736560/q_auto, https://www.fastcompany.com/90736560/fl_lossy/wp-cms/uploads/2022/04/p-1-yes-innovation-is-supposed-to-be-uncomfortable.jpg 562w, https://images.fastcompany.net/image/upload/w_937, https://www.fastcompany.com/90736560/ar_16:9, https://www.fastcompany.com/90736560/c_fill, https://www.fastcompany.com/90736560/g_auto, https://www.fastcompany.com/90736560/f_auto, https://www.fastcompany.com/90736560/q_auto, https://www.fastcompany.com/90736560/fl_lossy/wp-cms/uploads/2022/04/p-1-yes-innovation-is-supposed-to-be-uncomfortable.jpg 937w, https://images.fastcompany.net/image/upload/w_1153, https://www.fastcompany.com/90736560/ar_16:9, https://www.fastcompany.com/90736560/c_fill, https://www.fastcompany.com/90736560/g_auto, https://www.fastcompany.com/90736560/f_auto, https://www.fastcompany.com/90736560/q_auto, https://www.fastcompany.com/90736560/fl_lossy/wp-cms/uploads/2022/04/p-1-yes-innovation-is-supposed-to-be-uncomfortable.jpg 1153w"></picture></figure><div class="caption">[Photo: Twomeows_IS/Getty Images]
</div><img src="https://images.fastcompany.net/image/upload/v1595605760/fcweb/Path_33_zlkv0h.svg" alt="" width="9" height="6"><div dir="ltr"><cite dir="ltr">By Jim Bailey </cite>3 minute Read</div>Few things in our personal lives feel safer than routines. Morning coffee, walking the dog, and lately–trying to crack the code on the daily <a href="https://www.nytimes.com/games/wordle/index.html" rel="noopener noreferrer" dir="ltr">Wordle</a>—all give us a sense of stability and structure. Routines are healthy, predictable, and comfortable. 
 
In business, not much has been comfortable over the past two years. It wasn’t comfortable for the restaurant industry to rapidly shift to online ordering and curbside pickup. Airlines and cruise lines rethinking the entire traveler experience wasn’t comfortable, either. But what happened as a result, in these industries and in many others, were newly-forged paths, broken barriers, accelerated timelines, and groundbreaking discoveries. Innovation happened. 
 
Innovation is supposed to be uncomfortable. 
 
In today’s business world, routines are heading toward extinction. Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success. Hesitate, and you might see your competitors speed by before you have long enough to blink. 
 
Here’s how companies can embrace this mindset to stay at the forefront of innovation:&nbsp;&nbsp;<div>advertisement</div><h2>Keep moving</h2>Behavior patterns have changed, and companies can’t sit still—they must respond accordingly. <a href="https://www.capgemini.com/us-en/news/research-consumer-product-companies-and-retailers-plan-to-overhaul-their-supply-chain-strategies-to-better-adapt-to-future-disruptions/" rel="noopener noreferrer" dir="ltr">Two thirds</a> of organizations surveyed in 2021 said their strategy would change significantly in the next three years as they adapt to the pandemic, and other unforeseen disruptions could make that flexibility even more essential. Supply chain constraints are one example–with just 28% of retailers believing theirs is agile enough to support the organization’s evolving business needs.But with more consumer data available now than ever before due to the recent wave of online usage by consumers, retailers have innovated their approach. Using predictive capabilities and optimization to sort inventory and forecast demand, the retail industry is ensuring customers’ new buying behaviors are being met with accurate responses in real-time—both in stores and online. Retailers that have taken an adaptable, flexible approach to customer service and experience delivery are far ahead of those that are staying put as the world changes around them.&nbsp;&nbsp;<div>advertisement</div><h2>Identify bold leaders to earn buy-in&nbsp;</h2>In the musical Hamilton, Alexander Hamilton explains the challenges he is facing passing his financial plan through Congress. George Washington responds, saying: “Winning was easy, young man. Governing’s harder.” 
 
A business comfortable in its routine is often change-averse. This <a href="https://www.fastcompany.com/90715664/innovation-is-a-marathon-heres-4-ways-to-stay-the-course" rel="noopener noreferrer" dir="ltr">fear of failure is one of the biggest barriers to innovation</a>, and one that organizations must overcome to avoid the risk of falling behind. Leaders championing the innovation path are taking the bold step to shake up the status quo, and to earn buy-in and support from the rest of the leadership team, they must find common, relatable ground. It’s not often an easy sell when things are currently going well, but historically, there are proven examples of when taking a leap forward led to both short-term growth and long-term market leadership.&nbsp;<h2>Be the early bird and catch the worm</h2>Innovation can often seem like the opposite of resiliency, which is another reason why it often feels uncomfortable. But the reality is, doing more of the same leads to lost industry relevance, evaporating any resilience equity the business may have had previously. Flexibility in response to emerging market conditions, and the confidence to differentiate through original concepts and ideas, can position organizations to be more resilient when the trend eventually leads the rest of the market to catch up. While others scramble, the resiliency goes to leaders who were out front from the start.&nbsp;Businesses face enormous pressure to drive growth, develop talent, reduce emissions, and advance technology. None of this can happen when companies are stationary. Routines are calm, but organizations should never stand still for long. While the coffee order and dog walk can always stay the same, the bold leaders who keep moving their companies forward through uncomfortable innovation will feel their own form of tranquility.&nbsp;<div>advertisement</div><a href="https://www.linkedin.com/in/jim-bailey-capgemini/" rel="noopener noreferrer" dir="ltr">Jim Bailey</a> is CEO of the&nbsp;Americas&nbsp;at <a href="https://www.capgemini.com/" rel="noopener noreferrer" dir="ltr">Capgemini</a>.<div dir="ltr">Today's Top Stories:</div>

Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success, this Capgemini exec says.


Stashed ideas

Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success, this Capgemini exec says.

Few things in our personal lives feel safer than routines. Morning coffee, walking the dog, and lately–trying to crack the code on the daily <a href="https://www.nytimes.com/games/wordle/index.html">Wordle </a>—all give us a sense of stability and structure. Routines are healthy, predictable, and comfortable. In business, not much has been comfortable over the past two years. It wasn’t comfortable for the restaurant industry to rapidly shift to online ordering and curbside pickup. Airlines and cruise lines rethinking the entire traveler experience wasn’t comfortable, either. But what happened as a result, in these industries and in many others, were newly-forged paths, broken barriers, accelerated timelines, and groundbreaking discoveries. Innovation happened. Innovation is supposed to be uncomfortable. In today’s business world, routines are heading toward extinction. Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success. Hesitate, and you might see your competitors speed by before you have long enough to blink. Here’s how companies can embrace this mindset to stay at the forefront of innovation:

Behavior patterns have changed, and companies can’t sit still—they must respond accordingly. <a href="https://www.capgemini.com/us-en/news/research-consumer-product-companies-and-retailers-plan-to-overhaul-their-supply-chain-strategies-to-better-adapt-to-future-disruptions/">Two thirds </a>of organizations surveyed in 2021 said their strategy would change significantly in the next three years as they adapt to the pandemic, and other unforeseen disruptions could make that flexibility even more essential. Supply chain constraints are one example–with just 28% of retailers believing theirs is agile enough to support the organization’s evolving business needs.

But with more consumer data available now than ever before due to the recent wave of online usage by consumers, retailers have innovated their approach. Using predictive capabilities and optimization to sort inventory and forecast demand, the retail industry is ensuring customers’ new buying behaviors are being met with accurate responses in real-time—both in stores and online. Retailers that have taken an adaptable, flexible approach to customer service and experience delivery are far ahead of those that are staying put as the world changes around them.

In the musical Hamilton , Alexander Hamilton explains the challenges he is facing passing his financial plan through Congress. George Washington responds, saying: “Winning was easy, young man. Governing’s harder.” A business comfortable in its routine is often change-averse. This <a href="https://www.fastcompany.com/90715664/innovation-is-a-marathon-heres-4-ways-to-stay-the-course">fear of failure is one of the biggest barriers to innovation </a>, and one that organizations must overcome to avoid the risk of falling behind. Leaders championing the innovation path are taking the bold step to shake up the status quo, and to earn buy-in and support from the rest of the leadership team, they must find common, relatable ground. It’s not often an easy sell when things are currently going well, but historically, there are proven examples of when taking a leap forward led to both short-term growth and long-term market leadership.

Innovation can often seem like the opposite of resiliency, which is another reason why it often feels uncomfortable. But the reality is, doing more of the same leads to lost industry relevance, evaporating any resilience equity the business may have had previously. Flexibility in response to emerging market conditions, and the confidence to differentiate through original concepts and ideas, can position organizations to be more resilient when the trend eventually leads the rest of the market to catch up. While others scramble, the resiliency goes to leaders who were out front from the start.

Businesses face enormous pressure to drive growth, develop talent, reduce emissions, and advance technology. None of this can happen when companies are stationary. Routines are calm, but organizations should never stand still for long. While the coffee order and dog walk can always stay the same, the bold leaders who keep moving their companies forward through uncomfortable innovation will feel their own form of tranquility.

<a href="https://www.linkedin.com/in/jim-bailey-capgemini/">Jim Bailey </a>is CEO of the Americas at <a href="https://www.capgemini.com/">Capgemini </a>.

Bite-sized knowledge
to upgrade
your career

Yes, innovation is supposed to be uncomfortable

Adaptability ensure future success

Keep moving

Identify bold leaders to earn buy-in

The early bird catches the worm

IDEAS ABOUT

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A PRO!

Bite-sized knowledgeto upgradeyour career

Yes, innovation is supposed to be uncomfortable

Adaptability ensure future success

Keep moving

Identify bold leaders to earn buy-in

The early bird catches the worm

IDEAS ABOUT

MORE LIKE THIS

Your CSR Strategy Needs to Be Goal Driven, Achievable, and Authentic

Is less innovation actually better in product design?

The Most In-Demand Skills in Digital Leadership

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career