Ideas from books, articles & podcasts.
As more companies commit to adopting CSR strategies that address environmental and social issues, it’s becoming more important than ever for these strategies to be goal-driven, ambitious yet achievable, and authentic.
Outlined below are six tips for companies to develop this kind of CSR s...
The next step of goal-setting is to identify your material issues: the areas that matter most to stakeholders and where your company can deliver the most impact through its operations, products, and services.
Conducting a materiality assessment can define your company’s cor...
After determining the broader material issues, an important next step in goal-setting is to discuss how to approach these issues in a way that is authentic to your company’s purpose, values, brand, and culture. Assemble a diverse, cross-functional, and global team for this exercise, and ask yours...
Once you determine your specific goals and ensure they align with employee, customer, investor, and executive priorities, you’ll want to establish a framework that organizes and communicates the goals in a memorable, effective way. One approach is to organize goals into a broad framework around a...
When developing a communications plan to announce a corporate responsibility strategy and goals, focus on three principles: honesty, transparency, and repetition. Be honest about where your company and industry have come up short, whether that’s workforce diversity or greenhouse ...
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A simple but effective product strategy framework that consists of three key elements.
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Your personal brand is your career insurance.
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Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.
❤️ Brainstash Inc.