Your CSR Strategy Needs to Be Goal Driven, Achievable, and Authentic - Deepstash

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Your CSR Strategy Needs to Be Goal Driven, Achievable, and Authentic

hbr.org

Your CSR Strategy

As more companies commit to adopting CSR strategies that address environmental and social issues, it’s becoming more important than ever for these strategies to be goal-driven, ambitious yet achievable, and authentic.

Outlined below are six tips for companies to develop this kind of CSR s...

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  • Getting buy-in from your CEO and executives before developing a strategy will ensure it reflects your company’s highest priorities. 
  • Executive support of the strategy will communicate its importance to employees and other stakeholders. 
  • The executive support will also help fa...

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The next step of goal-setting is to identify your material issues: the areas that matter most to stakeholders and where your company can deliver the most impact through its operations, products, and services.

Conducting a materiality assessment can define your company’s cor...

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After determining the broader material issues, an important next step in goal-setting is to discuss how to approach these issues in a way that is authentic to your company’s purpose, values, brand, and culture. Assemble a diverse, cross-functional, and global team for this exercise, and ask yours...

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Once you determine your specific goals and ensure they align with employee, customer, investor, and executive priorities, you’ll want to establish a framework that organizes and communicates the goals in a memorable, effective way. One approach is to organize goals into a broad framework around a...

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  • Achieving corporate responsibility goals requires consistent effort and collaboration across an organization. 
  • Working toward a waste reduction goal may require your facilities managers to assess waste management contracts, your procurement teams to buy fewer disposable products, and...

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When developing a communications plan to announce a corporate responsibility strategy and goals, focus on three principles: honesty, transparency, and repetition. Be honest about where your company and industry have come up short, whether that’s workforce diversity or greenhouse ...

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