How product teams can measure progress through outcome OKRs - Deepstash
Managing Remotely

Learn more about product with this collection

Effective communication with remote employees

Strategies for building trust and accountability

Techniques for managing remote teams

Managing Remotely

Discover 59 similar ideas in

It takes just

11 mins to read

Measuring Progress For Product Teams

Measuring Progress For Product Teams

Most product teams review goals in hindsight to see whether they have succeeded. But what if you could not just assess what you’ve already done but prioritize your actions along the way?

A few takeaways from an extensive workshop:

  • There are no right or wrong key results.
  • Adding the dimension of leading / lagging indicators.
  • Most common (underestimated) mistakes.
  • Using output-driven key results to establish a product discovery practice within the company.


30 reads

There Are No Right or Wrong Key Results

There Are No Right or Wrong Key Results

“Outcome over output” is a well-known claim in product management. Output OKRs(Objectives and Key Results) are said to be rather shallow, not inspirational and are likely to block learning opportunities. 

The key results should give a holistic picture of the objective, capturing the objective from as many perspectives and levels as possible. This will give more space to come up with the best solution(s), but also requires more confidence and skill from the team.


22 reads

The Three Types Of OKRs

The Three Types Of OKRs

Based on the consequences of the key results, OKRs can be separated into three different types:

  • Impact-ish OKRs: a high-level expression of the company’s strategic priority expressed through a result/metric.
  • Outcome-ish OKRs: a change in human behaviour that creates an impact on a department level. It can be validated through the “how might we” test.
  • Output-ish OKRs: a completed activity that aims to create a change in behaviour and has an impact on a team level.


28 reads

Adding the Dimension of Leading/lagging Indicators

Adding the Dimension of Leading/lagging Indicators

Categorising your OKRs like this will likely not be enough for actually working with them on a day-to-day basis.

A second layer should be pointing out the likelihood of the aimed change.

This can be measured by a concept that has been around for a while:

  • Leading indicators are more difficult to spot since they require insights from actual user behaviour.
  • Lagging indicators: are easier to spot (e.g. user growth, revenue) but are often unresponsive and hard to change from a company perspective.


16 reads

Most Common (underestimated) Mistakes

Most Common (underestimated) Mistakes

The most common and risky mistake when using these techniques is to ignore a lack of clarity:

Lack of clarity on the inputs for your OKR definition: You need to have your vision, strategy, customer insights, and roadmap in place to be able to estimate your next contribution to your success.

Lack of clarity on the goals of your OKRs: Do you want to measure performance, enable more focus, and get the team more autonomy?


17 reads

Using Output-Driven Key Results to Establish a Product Discovery Practice Within the Company

Using Output-Driven Key Results to Establish a Product Discovery Practice Within the Company

Output key results for Product Discovery are a bit controversial since they are easy to misuse, but can be helpful for teams that struggle with prioritizing discovery work and/or discussing its progress. Metrics like “number of winning prototypes” or “number of opt-ins to user testing” can help make Discovery become a more sustainable practice.


16 reads

Key Takeaways

  • Mind that there are no right or wrong OKRs, just different dimensions (with relating consequences) that you as a team should be aware of.
  • Be aware of unclear aspects of your OKR inputs as well as the goals you want to achieve.
  • Consider using output-driven OKRs as a helpful tool to establish a product discovery practice.
  • Set up regular check-ins – on the team and company level.


22 reads



Marine scientist

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates