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This is a productivity method developed by Brian Tracy. The 'frog' refers to the most important and most impactful task you have to complete.
If you work on it first thing e...
If you don't know what your goals are, most likely you won't be able to identify and prioritize the specific tasks you need to work on to achieve those goals.
Write your major goals down and break them into tasks. Your goal tasks are your frogs, the things you want to work on first thing every day for greater productivity and success.
... to make better short-term decisions.
If you question the consequences of doing/not doing a to-do before you start on it, it not only makes it easier to find your frogs, but it also makes it easier to find time-wasting tasks that are better deleted from your list or delegated to someone else.
Time is our precious resource. It is perishable, it is irreplaceable, and it cannot be saved. It can only be reallocated from activities of lower value to activities of higher value.
Your “frog” is your most important task, the one you are most likely to procrastinate on if you don’t do something about it.
If you have two important tasks, start your day with the biggest, hardest, and most important task first. Focus on completing it before you go to the next one.
We tend to confuse activity with accomplishment: we attend endless meetings and make plans, but at the end of the day, no one does the job and gets the results required.
“Failure to execute” is among the biggest problems in organizations today.
Take a long-term view when setting priorities and you’ll have a much greater chance of achieving your objectives....
Start by taking a bird’s eye view of your life and slowly nail down more specific goals.
Identify your big goal. Then get more granular and identify specific goals along the way.
Each goal you set should be S.M.A.R.T. — Specific, Measurable, Attainable, Relevant, and Timely.