Why entrepreneurship flourishes in the countryside - Deepstash

Keep reading for FREE

We see the rural as backward

We see the rural as backward

When we think of tech, we often think of cities. When we think of the countryside,  it's a place that's lacking tech and digital media literacy.

  • Yet there are places like the pearl-producing towns of Zhejiang and places in rural Indiana, where online pearl parties flourish.
  • Rural families manufacture for online lifestyle brands in the US.
  • Influencers in rural China make live stream videos of themselves eating chilli peppers, picking tea or hunting bamboo rats.
  • There are pockets of e-commerce that are sourced from rural manufacturers in China, made by families. 

3

20 reads

Larger scale innovation

Larger scale innovation

On a larger scale, rural areas are connected through global market forces.

For example, soybeans grown in Brazil are shipped to industrial hog farms in southern China.

Alibaba, the internet giant, is partnering with farms to use AI and computer vision to create highly optimized pigs to scale up pork production.

3

17 reads

What happens when tech and the countryside intersect

Large farms see their work as inputs, outputs, land value and land ownership. Small farmers frame their work as one of ecology and stewardship. Their land is a place of relations.

The tech that we imagine to be solutions, such as online coding classes for farmers or factory work in cities, are framed as one-way relationships, with tech supposedly benefiting rural areas. But when we see things like AI farming pigs at scale or small farmers turning their land into pearl ponds, it is not because tech found a solution. It is because small farmers can't compete on a global scale.

4

14 reads

The people, not tech, should steer decisions

The people, not tech, should steer decisions

Much of the technology revolves around our consumption and entertainment in the cities. But the most thoughtful innovation is happening in places outside of Silicon Valley or San Francisco. 

Tech alone is not always the solution. In Yangguang, a rice-farming village, the local agricultural bureau encouraged farmers to implement chemical fertilisers, pesticides, and industrial farm machinery. The modern protocols led to a decline in soil quality. The villagers turned this around with organic farming. While tech did help the village steward their land, the people, not tech, steered the decisions.

3

7 reads

Scaling across time

Scaling across time

The approach that is without boundaries and ambitions to scale reminds us of the humility and innovation, the ability to change political and social structures.

Tech should be seen as affecting a set of relations, ecologies and environments. In the village, innovation is an ecosystem that doesn't scale across thousands of users but across the spectrum of time, regenerating the soil and community ties from season to season. 

4

5 reads

CURATED BY

erbrigh

Surveyor for building control

Some of the most thoughtful innovation is happening in the world's rural communities. This talk advocates for a new view of the countryside. It is not places lacking in tech but centres of humble innovation that emphasize community and sustainability.

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer