Start with Why - Deepstash
Start with Why

Bhuwan Neupane's Key Ideas from Start with Why
by Simon Sinek

Ideas, facts & insights covering these topics:

5 ideas

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18 reads

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ASSUME YOU KNOW

• We make assumptions about the world around us based on sometimes incomplete or false information

• Our behavior is affected by our assumptions or our perceived truths

• We make decisions based upon what we THINK we know

• Not all decisions work out to be the right decisions regardless of the amount of data we collect

• Just because the result went the way you wanted does not mean you can repeat it over and over

• The more information and data are the key to ensure that all our results will yied best results

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3 reads

• Assumptions even based on the sound research, can lead us astray

• More data doesn’t always help especially if the flawed assumptions set the whole process in motion in the first place 

• Every instruction we give, every course of action we set, every result we desire start with a DECISION

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THIS IS NOT OPINION, THIS IS BIOLOGY

• Our need to belong is not rational, but it is constant that exists across all people in all cultures.

• When we feel like we belong we feel connected and we feel safe

• Our desire to feel like we belong is so powerful that we will go to great lengths, do irrational things and often spend money to get that feeling

• Our natural need to belong also makes us good at spotting things that don’t belong

GUT DECISIONS DON’T HAPPEN IN YOUR STOMACH

• When a decision feels right, we have a hard time explaining why we did what we did

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• Decision making and the ability to explain those decisions exist in different parts of the brain

• Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence

• A failure to communicate WHY creates nothing but stress or doubts

• The heart represent the limbic, feeling part of the brain, and the mind is the rational, language center

• Winning hearts take more work

• Great leaders and great organizations are good at seeing what most of us can’t see

• Great leaders are those who trust their gut. They are the ones who start with WHY

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IT’S WHAT YOU CAN’T SEE THAT MATTERS

The power of limbic brain is astounding. It not only controls our gut decisions, but it can influence us to do things that seem illogical or irrational

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6 reads

IDEAS CURATED BY

CURATOR'S NOTE

Start with why!

Curious about different takes? Check out our Start with Why Summary book page to explore multiple unique summaries written by Deepstash users.

Bhuwan Neupane's ideas are part of this journey:

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