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Start with Why Summary
About Start with Why Book
The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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“Working hard for something we do not care about is called stress, working hard for something we love is called PASSION.”
SIMON SINEK
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The Book in 5 Lines
- WHY is the purpose, cause, or belief.
- Every inspiring leader starts with WHY
- People don’t buy WHAT you do, they buy WHY you do it.
- Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
- When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success.
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Start with the End Result in Mind
The assumptions we make have a significant impact on our actions. Looking at the bigger picture and considering your end result when planning will lead to better long-term results.
Sinek also uses this metaphor when talking about leadership. He describes two types of leader:
- Those who manipulate circumstances to reach their end result.
- Those who have their end result and potential issues in mind from the beginning.
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Top inspirational quotes from the book Start With Why by Simon Sinek. The advice I got from this book and Simon Sinek has helped me tremendously in my professional career. This is a must-read book for any professional, entrepreneur, founder, and business owner.
When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.
SIMON SINEK
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Working hard for something we do not care about is called stress, working hard for something we love is called passion.
SIMON SINEK
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Passion alone can't cut it. For passion to survive it needs structure. A why without how has little probability of success.
SIMON SINEK
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Are you looking to create a more meaningful, purpose-driven business? Look no further than "Start with Why" by Simon Sinek. In this video, we delve into the power of starting with your "Why" and explore how this simple shift in thinking can revolutionize your approach to leadership and success.
The Power of Starting with Why: Insights from Simon Sinek’s Bestseller
Start With Why by Simon Sinek — Why Purpose-Driven Companies Succeed by Simon Sinek
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In a Nutshell:
In “Start With Why,” Simon Sinek explores the idea that purpose-driven companies succeed because they start with the “why” instead of the “what” or the “how.” He argues that when companies communicate their purpose and beliefs, they can create loyal customers and employees who share those values. Sinek uses real-world examples to illustrate his point and provides a framework for finding your own “why” as a company or individual.
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“People don’t buy what you do; they buy why you do it.” — Simon Sinek
SIMON SINEK
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My take on the book of Simon Sinek. Why, how and what is not the only things that matter, it's the alignment of these three.
The Why
The core of what you are doing and how you are doing it. Knowing the why is the best step to start.
Note for myself: As an individual, I need to know the core values that I uphold as well as the life goal that I want to reach. It's important to introspect and ask why I am doing what I am doing. Knowing it will give me more direction to go on and live the life that I will be living.
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The HOW
The intricacies of process and systems. It's an important phase of the Golden Circle. The WHY will never be executed without the details of the How. Usually people who are good with WHY need a person who is good on the How.
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The WHAT
The output or the product. The visible part and the one which has the features on it. This may seem easy but is a crucial part of the Golden Circle. Without the WHAT, the why and the how will be useless.
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It's an asset come up with your purpose in buisness and life as well.
The Golden Rule
In order to find the purpose in your life or buisness you must know the following rule.
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What?
Every organization on the planet knows WHAT they do. These are products they sell or service l.
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How?
Some organizations know HOW they do it. These are things which make them special or ste them apart from their competition.
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Important learnings from the book “Start With Why “ at a glance.
Lessons From “Start With Why” !!
- People don’t buy what you do, they buy why you do it.
- Your decisions should be consistent with your why.
- Fuel the human desire to belong to influence purchasing decisions.
- Keep your marketing inspirational.
- You need a dream, but have a plan.
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Influence
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
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“No one ever got fired for hiring IBM,” goes the old adage, describing a behavior completely borne out of fear.
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"Peer pressure works not because the majority or experts are always right, but because we fear that we may be wrong."
SIMON SINEK
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"Just because it works, doesn't make it right!"
In the current era, you see people manipulating other people left, right and centre without even realising how they are manipulated by the system itself in doing so. It might get you the desired result but IT'S NOT ALWAYS RIGHT!
Either it is fooling a customer into buying your product or being in a constant rush to be better than everyone, it's all over the place and it's a mess.
Moreover, just like everything else, it comes with a certain cost. And most of the times, it's us paying for it in terms of our deteriorating health by overburdening ourselves just to stand out amongst the crowd.
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Why it is important to know your why
1. Asking why influences behavior and inspires others to action
2. It explains your purpose and the reason you exist and behave as you do
3. Your why makes you unique as it is something that is innate with you and and it cannot be fulfilled by someone else but you.
Knowing this, you gain a sense of purpose, confidence and accountability to actually do what you do.
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Starts With A Decision
Every instruction we give, every course of action we set, every result we desire, starts with the same thing: a decision.
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