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"The best book, like the best speech, will do it all – make us laugh, think, cry and cheer – preferably in that order."
Madeleine Albright
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Your speech is about them, not you. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.
And do it in the most effective manner. Write down the topic, the general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.