We are constantly researching and discovering new creative people in our line of work. The ones who rise to the surface usually have something in common.

The designers, artists, illustrators, photographers and animators who get noticed either:

A. Are extremely talented or skilled

Now the tricky part is, you can’t necessarily fake or force this 'thing'. The people who become known for their niche usually don’t start out with the desire to become known. They are simply pursuing a weird, unusual, singular interest – and going all-in on that.

The point is that y...

This passion may be fleeting, and that’s fine. It’s those passing interests that lead people to some of their best side projects. And those side projects inevitably lead to other opportunities. The point is that you open yourself up to your genuine, specific and even weird fixations. Don’t judge ...