How to Create a Strong LinkedIn Profile

The About section is a great place to add details that your job description can’t really provide but that you think are important.

• Sum up what motivates you and key qualities that make you stand out
• One or two paragraphs or a handful of bullet points might suffice
• If you're feeling ambitious, give some backstory.
• What makes your work meaningful and compelling? Why do you feel called to it? What do you have that other candidates don't?

• This is where you detail the various jobs you've had over the years.
• You can tweak the way you describe your experiences to emphasize what's most relevant to your current interests.
• Use the present tense for anything you're still doing and switch to the past tense for everything else.

• Listing your degree(s) matters, as does where you got them.
• If your degree is still in the works, include when you expect to finish it.
• Apprenticeships and trade certifications are worth highlighting.
• Be more detailed about the skills you've gained from the work you've been doing.

This section tends to be a keyword catcher.

If there are things you're good at and want to do more of, this means you'll pop up more often when people search for you on the site. However, be careful not to pigeonhole yourself.