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Relationships are where a lot of our business and personal connections are formed and fostered, and they are an integral part of our growth. However, by learning how to best utilize your podcast's platform and following, you will observe just how much of a networking and connection-building vehicle your podcast can be for you and your business.
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The underlying goal of podcasting is to connect with other professionals. Once that connection is made, both parties can find mutually beneficial ways to help each other (and your businesses) grow.
One way to bring each other value is to have each other as guests on the other's podcast, if both parties have a podcast platform.
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