Many people avoid networking because it feels awkward and unnatural. Research shows that networking to gain career benefits can lead to feelings of dirtiness.
But cultivating an effective network offers substantial professional and personal benefits, such as finding new jobs, obtaining promotions and receiving pay raises. A strong network is also associated with innovation, creativity, health and happiness.
Turn the tables on your discomfort. Think of networking as an opportunity to give rather than to receive. Being a giver is the best strategy for building a valuable network that is saturated with reciprocity.
Even if you doubt you have something valuable to offer, you probably have more to offer than you realise.
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