How to express yourself if you want others to cooperate with you – new research - Deepstash
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Encouraging cooperation

Encouraging cooperation

Creating a collective action is essential when you want to make social or environmental changes, for example, reducing pollution and waste or getting more scientists to share their data with others.

But collective action can come at a personal cost. If you cooperate, you are taking a chance as others might not put in an effort and instead opt to free-load while still benefitting from the potential cooperative actions of others. To deal with such problems, cooperation and communication are key.

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The influence of communication on cooperative behaviour

Research shows that participants were more likely to cooperate under specific circumstances.

  • When people said things that helped the group reach a consensus, they acted cooperatively.
  • Participants are more likely to contribute when they are explicit and specific with the promises they make about their contribution.
  • Speaking in a way that signals solidarity and authority will strengthen the group’s collective identity and establish a norm for cooperation.

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