Tell ’Em What You’re Going To Tell ’Em - Deepstash
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3 Parts For Telling Something To An Audience

3 Parts For Telling Something To An Audience

  1. Tell the audience what you’re going to say
  2. Say it to your audience
  3. Then tell them what you’ve said

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This popular advice allows speakers to hammer their points with repetition, but I wonder how many members of the audience will remain awake. Do you know who originated this tripartite template? I have seen it credited to the ancient philosopher Aristotle and the self-help pioneer Dale Carnegie.

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At The End

At the end you have to review what you have already said. Here you may properly do what some wrongly recommend doing in the introduction-repeat your points frequently so as to make them easily understood. What you should do in your introduction is to state your subject, in order that the point to be judged may be quite plain; in the epilogue you should summarize the arguments by which your case has been proved.

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Radio expert John Horn says the continuing popularity of several stale and long-familiar comedy programs reminds him of the political spell-binder who gave this frank explanation for his success: “First I tells ’em what I’m gonna tell ’em. Then I tells ’em. Then I tells ’em what I told ’em.”

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