The Minto Pyramid Principle - Deepstash
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The Minto Pyramid Principle

The Minto Pyramid Principle

Have you ever wonder why some people seems have better communication skill than others?

Do you know the Minto Pyramid that can help you become better in communication?


193 reads

This method was found by Barbara Minto. The first female MBA professional hire they ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. First published in book form more than 40 years ago, its lessons are still taught at Embark. The countless courses Barbara has taught on the subject have made it, for many, practically synonymous with structure.


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The pyramid is a tool to help you find out what you think.



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<p>The point above has to be a...

The point above has to be a summary of those below, because it is derived from them. You can’t derive an idea from a grouping unless the ideas in the grouping are logically the same, and in logical order


117 reads

1/ Start with the answer first

It's natural to build up to a conclusion after presenting the facts.

Instead, give the answer first.

This allows your listener to quickly process your recommendation.

"What should we do?" → "You should do X."

You'll be more persuasive.


113 reads

2/ Group and summarise your supporting arguments

Your ideas should form a pyramid under your answer.

Your ideas at one level must be a summary of the ideas below.

For each supporting argument, break down into a group of 3.

Three is the magic number– memorable and persuasive.


102 reads

3/ Logically order your supporting ideas

You want to make sure your ideas belong together.

1. Time order - follow if there is a sequence of events

2. Structural order - break a single thought into its parts

3. Degree order - present your ideas from most to least important


107 reads



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Whether you’re writing an email or pitch deck for your startup, or having a face-to-face conversation, controlling the sequence of your ideas is the most powerful tool you have to get what you are asking for. This method is a simple but strong and very applicable.


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