The Minto Pyramid Principle

The point above has to be a summary of those below, because it is derived from them. You can’t derive an idea from a grouping unless the ideas in the grouping are logically the same, and in logical order

1/ Start with the answer first

It's natural to build up to a conclusion after presenting the facts.

Instead, give the answer first.

This allows your listener to quickly process your recommendation.

"What should we do?" → "You should do X."

You'll be more persuasive.

2/ Group and summarise your supporting arguments

Your ideas should form a pyramid under your answer.

Your ideas at one level must be a summary of the ideas below.

For each supporting argument, break down into a group of 3.

Three is the magic number– memorable and persuasive.

3/ Logically order your supporting ideas

You want to make sure your ideas belong together.

1. Time order - follow if there is a sequence of events

2. Structural order - break a single thought into its parts

3. Degree order - present your ideas from most to least important

Further reading:

The Pyramid Principle: What It Is + A Case Example

What is the Minto Pyramid Principle?

How to Use the Pyramid Principle to Communicate Your Pitches