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"To build wealth it didn't matter when you bought U.S. stocks, just that you bought them and kept buying them. It didn't matter if you were in a bull market. All that mattered was that you kept buying."
-Nick Maggiulli
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35 reads
Just Keep Buying will help you answer the big questions about saving and investing money with clever stories and interesting data, all while acknowledging that your needs and desires will change throughout life and that, therefore, your financial behavior will have to do the same.
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In The End of Average , Todd Rose describes one of the US Air Forceâs biggest blunders: In 1950, they called in over 4,000 pilots to take some 140 measurements of each of them. The goal? Design the perfect jet cockpit. They then went to work using the averages of all the measurements they had taken, which resulted in a cockpit that wasâŚunusable.
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Since no pilot fit the average on all data points, literally not a single pilot managed to get into the new cockpit. That day, the US Air Force learned that âthe average personâ doesnât exist â and neither does âthe average financial advice.â If our bodies are this diverse, what about our relationships with money?
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According to Nick Maggiulli , the variety is endless, and thatâs why one-size-fits-all finance tips donât work. In Just Keep Buying , Maggiulli takes a different approach. Using observations from nature and scientific data, he shows us that we must adjust our financial behavior over time.
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Ready to overhaul some outdated financial knowledge? Letâs see whatâs behind the idea to âjust keep buying!â
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23 reads
The Dolly Varden trout , an Alaskan fish species, puzzled biologists for decades. Despite only having a brief window of plentiful food each year â when salmon laid eggs in their waters â the fish continued to thrive year round. How did they do it?
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Eventually, scientists discovered that the fish shrink and grow their digestive organs depending on food availability. When the salmon show up, they speed up their metabolism so they can take in more calories. Then, when the other fish leave, they slow down digestion. This way, they get by with much less food throughout the remainder of the year!
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The lesson here, according to Maggiulli, is that you should save what you can, when you can . Relying on a fixed, prescribed savings rate is nonsense.
For starters, poorer people have much less room to save. If your entire income goes to rent and food, âjust take away 10% wonât help.â But even richer folks find their income varying drastically over time. Personally, my income in 2020 was twice as high as in 2021. I couldnât possibly have saved the same amount in both years.
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Instead of obsessing over some fixed savings rate and then feeling bad when you donât hit it, try adjusting. When things are going well, put away a little more for gloomier times. And when times are tough, know that itâs okay to spend more on taking care of yourself and your family right now.
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As a crypto investor , Iâve made a classic mistake: I got carried away in the bull market. When my assets went up, I focused more on managing my assets . I moved money around from position A into position B with no effect. I worked less and spent more time looking at market news. Of course, when the music stopped, my portfolio went down just the same as everyone elseâs.
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What I should have done, according to trader and investor Carter Thomas , is leave the market alone â just like in a bear market. Had I focused more on work , my portfolio would have behaved almost identically, but I might have doubled my income.
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Chances are, your biggest lever to save more is to earn more, not spend less . If you earn $3,000 per month and spend $2,000 per month, even if you cut your spending in half, your savings only double. But what if you learn how to make $10,000 per month? You could quadruple your savings and still spend the same money!
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13 reads
Most people cut costs until theyâre miserable, but thatâs not a sustainable path to retirement. What good is it if you only got there by being stressed out for 30 years? Instead, grow your income, Maggiulli suggests, and of course one way to do so is to âjust keep buyingâ â continuing to buy broad stock market ETFs that will lead to a portfolio income over time.
Your saving potential is limited, but your capacity to make more money is nearly infinite. Focus on growing your income!
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One reason weâre all so stressed out about money is that financial advice everywhere makes us feel guilty about spending it. âBe a diligent saver.â âRemember your retirement!â While these tips are well-intended, their constant presence has led to a culture in which weâre always anxious about money.
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15 reads
In essence, the true challenge money poses to us is not how much to save and how much to spend. Itâs figuring out whatâs most important to us so that we can direct the right amounts of money to the right causes at the right time. Thatâs a big, daunting issue, and thatâs why money is such a complex topic.
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According to Maggiulli, Daniel Pinkâs book Drive is a good place to start. The book suggests that autonomy, mastery, and purpose are drivers of long-term satisfaction. As such, every dollar we spend towards those ends, even our daily latte , can contribute to our wellbeing.
Donât fret about your dollars. Trust yourself, do the best you can, and when all else fails, âjust keep buying.â
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11 reads
Just Keep Buying is a no-nonsense, straightforward finance book. It uses data and clever analogies to bring much needed clarity to an industry muddled with cookie-cutter advice. Maggiulliâs writing is engaging and easy to understand, and so is this book. Test-read his blog Of Dollars And Data , and if you enjoy it, get yourself a copy of this gem!
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12 reads
The 20-year-old student who is just starting their financial journey in what feels like a terrible time to invest, the 54-year-old whose recession woes seem to torpedo his plans for peaceful retirement, and anyone whoâs tired of regurgitated financial advice.
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12 reads
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