Build - Deepstash
Build

Build

Tony Fadell

4

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Get a Job

Get a Job

Seek out revolutionary companies creating novel technologies that solve real customer pain points on a large scale. Ensure the leadership and infrastructure can support the bold vision and adapt as needed.

Joining these rare companies with potential for disruption signals opportunities for career growth and industry impact.

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269 reads

Just Managing

Just Managing

  • Consider alternatives to management for satisfaction and influence.
  • Managing means stopping your previous specialized work to enable others.
  • It requires an array of learned skills - communication, hiring, mentoring, goal-setting, conflict resolution.
  • Hands-on work, individual contributor roles, and tech lead paths offer similar pay, sway, and fulfillment.
  • But if you desire to manage, embrace the challenge wholeheartedly.

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206 reads

Data Versus Opinion

Data Versus Opinion

Some decisions rely heavily on sufficient data analysis. Others follow personal intuition, with insufficient data to eliminate doubt.

Aim for balance - double down on data where available, but have courage to follow your vision when needed. Overanalysis causes paralysis.

Experience builds judgment to determine when to leverage data versus when to trust your gut and lead based on vision.

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160 reads

TONY FADELL

The best marketing is just telling the truth.

TONY FADELL

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209 reads

TONY FADELL

If you're not having doubt, you're not pushing the boundaries far enough.

TONY FADELL

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179 reads

Make the Intangible Tangible

Make the Intangible Tangible

  • Prototype the entire user journey, not just the core product.
  • Map out the complete experience customers have discovering, evaluating, installing, using, troubleshooting, and even returning your offering.
  • Visualize often overlooked intangible interactions surrounding your physical or digital product.
  • Customer satisfaction depends as much on these subtle nuances as the concrete product itself.

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132 reads

How to Spot a Great Idea

How to Spot a Great Idea

Great ideas solve a clear “why” first, address widespread customer problems, and persistently intrigue you despite hurdles.

Before committing, thoroughly research, prototype, gather data, build business and product plans.

If it remains compelling after informed analysis, you have a winning concept. Delay initial intuition. Let potential overcome early excitement.

Time and rigor separate great ideas from passing fascinations.

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126 reads

Are You Ready?

Are You Ready?

No one is ever fully prepared beforehand.

Readiness comes through diverse work experience, mentor guidance, cofounder balance, and recruiting strong teams. But ultimately you only know once you take the leap.

Have faith in your abilities, knowledge, and judgment. Embrace the uncertainty. Manage risks. Then take the plunge and give your all to make the venture succeed.

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120 reads

You Can Only Have One Customer

You Can Only Have One Customer

Serve either consumers or businesses, not both masters. Your entire focus from branding to product should revolve around deeply understanding your one core customer. Split focus divides strategies and delivery.

Choose your one north star, whether B2B or B2C, and build your company culture, product, marketing, sales, and support specifically for them.

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120 reads

Hiring

Hiring

Build a complementary team of smart yet imperfect people. Invest in training eager newcomers. Conduct cross-functional hiring with cultural immersion.

Make recruiting a priority at all levels. Fire with empathy as needed. Diversity and collaboration enables excellence.

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113 reads

A Method to the Marketing

A Method to the Marketing

  • Involve marketing through product development. Use it to prototype branding narratives.
  • Ensure consistent messaging across all customer touchpoints. While marketing requires creativity, make it analytical and truth-based.
  • Tell your product's honest story creatively across the entire customer journey.

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117 reads

Becoming CEO

Becoming CEO

As CEO, everyone looks to you to set priorities and culture. Aim high but care for others. Bad CEOs maintain status quo.

Know when it's time to step down based on personal fit, investor pressure, or succession planning. Leadership means responsibility, not power.

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131 reads

CURATED BY

rafjj

"The best thing about the future is that it comes one day at a time." - Lincoln

CURATOR'S NOTE

Build: An Unorthodox Guide to Making Things Worth Making, written by Tony Fadell, is a 2022 book that provides insights on how to develop products that are meaningful and have lasting value. The book covers topics such as understanding customer needs, building the right team, setting goals and timelines, embracing failure, and much more. Fadell's book is full of examples from his own experience as well as advice from other successful entrepreneurs and innovators.

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