Convinced! - Deepstash

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Logic makes people think but emotions make them act. Manage both.



479 reads

Developing Social Intelligence to Understand Motivation

Developing Social Intelligence to Understand Motivation

Observe and develop higher understanding of social dynamics, relationships, and influencers within a group.

Predict responses and adapt your style, framing, and messages to each person's unique motivations and priorities to relate effectively.

Humans are emotional, social creatures - logic alone doesn't persuade. 


367 reads

Establishing Likeability and Warmth

Establishing Likeability and Warmth

Display warmth, empathy, wit, humor, and genuine positive regard to increase your likeability. People are instinctively drawn to those who make them "feel good."

Forge personal connections and elevate positive emotions in others. Likeability builds influence.


315 reads

Earning Trust Through Consistent Reliability

Earning Trust Through Consistent Reliability

Build trusted influence by consistently keeping your word, delivering on promises, demonstrating competence, and showing integrity under pressure.

Trust derives from proven dependability. It becomes the foundation for your powers of persuasion.


281 reads

Welcoming Vulnerabilities to Build Rapport

Revealing appropriate vulnerabilities, flaws, and your human story builds rapport with groups. Avoid pretending to have all the answers.

Mutual openness forges authentic connections. People relate to shared struggles.


270 reads

Crafting Compelling Communication and Stories

Crafting Compelling Communication and Stories

Shape persuasive, vivid messages using metaphors, analogies, and anecdotes that paint a compelling vision, resonate emotionally, and align to the audience's priorities and goals.

Stories engage minds far better than dry facts.


277 reads

Projecting Authentic Confidence

Projecting Authentic Confidence

Convey your confidence through assertive body language, direct eye contact, vocal power and passion in your core area of expertise.

Back up claims with facts and successes. Insecurity sabotages credibility. Authenticity convinces.


240 reads

Managing Perceptions Strategically When Appropriate

Managing Perceptions Strategically When Appropriate

  • Understand people's filters, biases and values impacting perception.
  • Where appropriate, strategically manage outward perceptions by highlighting credentials, skills, and values you share with them.
  • Accentuate resonance.


244 reads

Guiding People Skillfully to Desired Decisions

Guiding People Skillfully to Desired Decisions

  • Guide people toward desired decisions and change using social intelligence but allow them autonomy and space.
  • Exert influence artfully and ethically without manipulation, aggression or coercion.
  • Inspire change vs impose it through force.


228 reads



Magazine features editor


In Convinced!, Jack Nasher provides frameworks for establishing credibility and trust with others through developing social intelligence, managing perceptions, and influencing people ethically.

Curious about different takes? Check out our Convinced! Summary book page to explore multiple unique summaries written by Deepstash users.

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