Aaron Curtis's Key Ideas from Convinced!
by Jack Nasher

Display warmth, empathy, wit, humor, and genuine positive regard to increase your likeability. People are instinctively drawn to those who make them "feel good."

Forge personal connections and elevate positive emotions in others. Likeability builds influence.

Build trusted influence by consistently keeping your word, delivering on promises, demonstrating competence, and showing integrity under pressure.

Trust derives from proven dependability. It becomes the foundation for your powers of persuasion.

Revealing appropriate vulnerabilities, flaws, and your human story builds rapport with groups. Avoid pretending to have all the answers.

Mutual openness forges authentic connections. People relate to shared struggles.

Shape persuasive, vivid messages using metaphors, analogies, and anecdotes that paint a compelling vision, resonate emotionally, and align to the audience's priorities and goals.

Stories engage minds far better than dry facts.

Convey your confidence through assertive body language, direct eye contact, vocal power and passion in your core area of expertise.

Back up claims with facts and successes. Insecurity sabotages credibility. Authenticity convinces.

• Understand people's filters, biases and values impacting perception.
• Where appropriate, strategically manage outward perceptions by highlighting credentials, skills, and values you share with them.
• Accentuate resonance.

• Guide people toward desired decisions and change using social intelligence but allow them autonomy and space.
• Exert influence artfully and ethically without manipulation, aggression or coercion.
• Inspire change vs impose it through force.