<p>Humanizing your brand means ensuring customers are happy from their first interaction, be it on your website or in your store. </p><p>When customers have a good experience, they trust your brand more.</p>

Good Customer Experience

<p>When customers feel a connection to your brand, they engage more with your content and share their opinions. </p><p>This helps your business understand what customers want, making it easier to grow.</p>

More Engagement

<p>People want to feel like they belong to a group, even when it comes to brands. </p><p>By creating a space where your customers can talk about your brand, they feel like they are part of a community, which increases their loyalty.</p>

Building a Community

<p>Instead of just trying to attract new customers, it's important to focus on keeping the ones you have. </p><p>When customers connect with your brand on a personal level, they keep buying from you because they want to, not because you have to persuade them.</p>

Customer Loyalty

<p>When customers trust your brand, they become your brand's best promoters. </p><p>They tell their friends and family about your brand, both online and offline. </p><p>Trust is the most crucial element in any relationship, including the one between a brand and its customers.</p>

Customer Trust 

<fbs-cordial type="Follow" natural-id="blogAuthorId/blog/author/3339130" author-slug="goldiechan" page-position="top" state="Follow"><button aria-label="Follow Author">Follow</button></fbs-cordial><div dir="ltr"><time dir="ltr">Sep 11, 2023,</time><span dir="ltr"><time dir="ltr">12:00pm EDT</time></span></div><div><span>|</span></div><figure><img src="https://imageio.forbes.com/specials-images/imageserve/64fe7e8643b94ddc416445ba/Colourful-studio-portrait-of-a-senior-man/960x0.jpg?format=jpg&amp;width=144" alt="Colourful studio portrait of a senior man" width="333" height="245"><figcaption dir="auto">Having a joyful personal brand is human in and of itself.

GETTY</figcaption></figure><p dir="ltr">Prior to the advance in technology, communication between companies and consumers was one way. Businesses spoke to customers through advertising, but there was limited opportunity for customers to respond. Times have changed, and today, customers make buying decisions based on their experiences, not price and practicality. You can have two of the same products, one is cheaper than the other, but because the customer has a better experience with a company, they will pay more for the product. Therefore, if you want to take your brand to the next level, <a href="https://cacpro.com/thinking/heres-what-it-means-to-humanize-a-brand-how-to-do-it-well/#:~:text=Simply%20put%2C%20humanizing%20your%20brand,connections%20with%20your%20target%20audience." title="https://cacpro.com/thinking/heres-what-it-means-to-humanize-a-brand-how-to-do-it-well/#:~:text=Simply%20put%2C%20humanizing%20your%20brand,connections%20with%20your%20target%20audience." rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cacpro.com/thinking/heres-what-it-means-to-humanize-a-brand-how-to-do-it-well/#:~:text=Simply%20put%2C%20humanizing%20your%20brand,connections%20with%20your%20target%20audience." aria-label="humanizing" dir="ltr">humanizing</a> it is the way forward. Here are five reasons why humanizing your brand will take it to the next level.</p><h2><strong>1. It Provides a Good Customer Experience</strong></h2><p dir="ltr"><a href="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html" title="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html" aria-label="Customer experience" dir="ltr">Customer experience</a> is the opinion customers have of your brand as they make their way through the buyer process. It starts the moment they make contact with your business. If you’re an online brand, the first point of contact is typically your website. If your website is slow and difficult to navigate, visitors will quickly move onto the next. If you’re a store owner, and a customer walks into a disorganized display and inattentive assistants, they’ll walk out in search of a better experience. When you humanize your brand, you make sure everything is streamlined and your customers are satisfied from the moment they make contact with your brand until they have made their purchase. A good customer experience leads to trust and loyalty. Maya Angelou once said, people won’t remember you because of what you did, but because of how you made them feel. So, make your customers feel good, and you can almost guarantee they will come back</p><h2><strong>2. It Boosts Engagement</strong></h2><p dir="ltr">Increased customer interaction provides you with more insight into what the people buying your products and services feel about your brand. The more <a href="https://www.forbes.com/sites/joeescobedo/2017/06/12/social-media-engagement/" title="https://www.forbes.com/sites/joeescobedo/2017/06/12/social-media-engagement/" data-ga-track="InternalLink:https://www.forbes.com/sites/joeescobedo/2017/06/12/social-media-engagement/" aria-label="engaged" dir="ltr">engaged</a> your customers are with your content, the more you have access to their opinions and the easier it becomes to grow your company because you can give your customers exactly what they want.</p><p aria-hidden="true" data-nosnippet="true">PROMOTED</p><h2><strong>3. Customers Feel as if They Are a Part of a Community</strong></h2><p dir="ltr">Today, when it comes to brands, people want to feel as if they are a part of a <a href="https://www.helpscout.com/blog/community-customer-service/" title="https://www.helpscout.com/blog/community-customer-service/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.helpscout.com/blog/community-customer-service/" aria-label="community" dir="ltr">community</a>. You can walk down the street and hear people who don’t know one another greet those wearing the same clothes and sneakers as them with statements such as, “Nike gang” or “team Adidas.” They are proud to be a part of a thriving brand that provides them with the quality and comfort they need. By creating a space where your customers can get together and talk about your brand, they feel as if they belong and it increases customer loyalty.</p><h2><strong>4. It Creates Customer Loyalty</strong></h2><p dir="ltr">If you are going to invest any money on marketing, make sure it is focused on developing <a href="https://www.business.com/articles/what-makes-customer-loyalty-so-important/" title="https://www.business.com/articles/what-makes-customer-loyalty-so-important/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.business.com/articles/what-makes-customer-loyalty-so-important/" aria-label="customer loyalty" dir="ltr">customer loyalty</a>. Too many companies are focused on bringing in the numbers, this works for a while, but eventually, you are going to run out of people. Whereas getting customers to stay ensures they will keep buying from you. When customers connect with a brand, they don’t need to be enticed to buy from you, there is no need to use any clever marketing tactics, they purchase your products and services because they want to.</p><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/1.png" alt="" width="36" height="36"><cnx>Forbes Leadership</cnx><cnx-span role="timer">01:12</cnx-span><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/4740f921-58a8-4ed1-b31e-ec60cfb50a5e/aed9a3af-dffc-451e-a278-6e960cca9254.jpg?crop=334:188,smart&amp;width=334&amp;height=188&amp;format=jpeg&amp;quality=60&amp;fit=crop" alt="How Cisco’s Webex Plans To Beat Zoom" width="334" height="188"><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/4740f921-58a8-4ed1-b31e-ec60cfb50a5e/7eb8b4e5-5ab5-42be-b6d6-6950a0f65270.jpg?crop=334:188,smart&amp;width=334&amp;height=188&amp;format=jpeg&amp;quality=60&amp;fit=crop" alt="15 Years After The Financial Crisis: Data And AI Transformation Efforts Progress Slowly For Many Leading Companies" width="334" height="188"><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/4740f921-58a8-4ed1-b31e-ec60cfb50a5e/149b576d-747a-4ceb-992d-fee91597adc7.jpg?crop=334:188,smart&amp;width=334&amp;height=188&amp;format=jpeg&amp;quality=60&amp;fit=crop" alt="Sony Releases PlayStation 5 Software Update With New Accessibility Features, More" width="334" height="188"><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/4740f921-58a8-4ed1-b31e-ec60cfb50a5e/a841fcfa-641d-49dd-ba5b-9b6dd32f87c4.jpg?crop=334:188,smart&amp;width=334&amp;height=188&amp;format=jpeg&amp;quality=60&amp;fit=crop" alt="Are FTC And DOJ Staff Regulating US Companies Via Foreign Fiat?" width="334" height="188"><img src="https://img.connatix.com/pid-2f8ffe6b-3135-4f5d-92bc-d6a427cad63a/4740f921-58a8-4ed1-b31e-ec60cfb50a5e/6075851d-b747-41b0-81c5-1ed1e9680577.jpg?crop=334:188,smart&amp;width=334&amp;height=188&amp;format=jpeg&amp;quality=60&amp;fit=crop" alt="Alto CEO Will Coleman Talks Rivaling Uber And Lyft, User Experiences, Transportation’s Future, More In Interview" width="334" height="188">

This article inspires businesses to create more meaningful connections with customers by making their brand more human, ultimately leading to stronger customer loyalty and trust.

Times have changed, and today, customers make buying decisions based on their experiences, not price and practicality.

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

startup

Startups

humanresources

Human Resources

<p>Prior to the advance in technology, communication between companies and consumers was one way. Businesses spoke to customers through advertising, but there was limited opportunity for customers to respond. Times have changed, and today, customers make buying decisions based on their experiences, not price and practicality. You can have two of the same products, one is cheaper than the other, but because the customer has a better experience with a company, they will pay more for the product. Therefore, if you want to take your brand to the next level, <a href="https://cacpro.com/thinking/heres-what-it-means-to-humanize-a-brand-how-to-do-it-well/#:~:text=Simply%20put%2C%20humanizing%20your%20brand,connections%20with%20your%20target%20audience.">humanizing </a>it is the way forward. Here are five reasons why humanizing your brand will take it to the next level. </p>

1. It Provides a Good Customer Experience

<p><a href="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html">Customer experience </a>is the opinion customers have of your brand as they make their way through the buyer process. It starts the moment they make contact with your business. If you’re an online brand, the first point of contact is typically your website. If your website is slow and difficult to navigate, visitors will quickly move onto the next. If you’re a store owner, and a customer walks into a disorganized display and inattentive assistants, they’ll walk out in search of a better experience. When you humanize your brand, you make sure everything is streamlined and your customers are satisfied from the moment they make contact with your brand until they have made their purchase. A good customer experience leads to trust and loyalty. Maya Angelou once said, people won’t remember you because of what you did, but because of how you made them feel. So, make your customers feel good, and you can almost guarantee they will come back </p>

<p>Increased customer interaction provides you with more insight into what the people buying your products and services feel about your brand. The more <a href="https://www.forbes.com/sites/joeescobedo/2017/06/12/social-media-engagement/">engaged </a>your customers are with your content, the more you have access to their opinions and the easier it becomes to grow your company because you can give your customers exactly what they want. </p>

3. Customers Feel as if They Are a Part of a Community

<p>Today, when it comes to brands, people want to feel as if they are a part of a <a href="https://www.helpscout.com/blog/community-customer-service/">community </a>. You can walk down the street and hear people who don’t know one another greet those wearing the same clothes and sneakers as them with statements such as, “Nike gang” or “team Adidas.” They are proud to be a part of a thriving brand that provides them with the quality and comfort they need. By creating a space where your customers can get together and talk about your brand, they feel as if they belong and it increases customer loyalty. </p>

<p>If you are going to invest any money on marketing, make sure it is focused on developing <a href="https://www.business.com/articles/what-makes-customer-loyalty-so-important/">customer loyalty </a>. Too many companies are focused on bringing in the numbers, this works for a while, but eventually, you are going to run out of people. Whereas getting customers to stay ensures they will keep buying from you. When customers connect with a brand, they don’t need to be enticed to buy from you, there is no need to use any clever marketing tactics, they purchase your products and services because they want to. </p>

5 Reasons Why Humanizing Your Brand Will Take You To The Next Level

Good Customer Experience

More Engagement

Building a Community

Customer Loyalty

Customer Trust

Other curated ideas on this topic: