Why technical support roles are crucial for business success?

Time and time again, we see disappointed customers expressing their thoughts in the public. 

I wonder why some businesses don't give a d*mn about their customer needs.

Things can escalate to inappropriate proportions if a problem is not solved immediately.

Dedicated customer service with technical support can save you a huge chunk of money by retaining valuable customers.

Whenever a problem is solved by your products/services, more people trust your brand, most of the time they will pass that trust to their loved ones and friends.

They will tell the story to Uncle Joe how your company solved their problem not just with your product but by providing excellent after-sale support.

This will lead to more network of trust and you will have free ads just by extending your resources to your customers' inquiries. 

Tech supports can do more other than waiting for the phone to ring!

Because they have "Technical Know-How", they can help your team with the issues involving software or hardware.

They can also act as your I.T if they qualify for certain qualifications because if you are a Tech Guy, you are wired to TROUBLESHOOT.

You successfully launched your new product to the market and after a week customers are calling because they are having issues with it. 

Who do you gonna call?

Ghostbusters?

Nah, technical support can give you peace of mind whenever this kind of call rings your hotline.

Your dedicated Tech Team will decipher and solve technical problems that arise.

This will give your core people in other departments focus on their tasks and be more productive.

Wasting time on Youtube tutorials on how to troubleshoot something is wasted money on your end.

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”

-Brian Tracy

They buy your product/services but after the transaction, you don't care.

Is that good customer service?

Providing help, or rather, providing excellent customer service even after the closed transaction is the real gem in the business game.

Help people solve their problems and continue helping them while they are figuring out how to do so.

One of the backbones in starting a business is technical know-how.

Having someone who can deal with technical stuff if you are just starting out is a huge relief especially if the business takes so much of your time in other fields like marketing, sales, etc.

Freeing yourself from the mind bogling tasks and focusing your time on things that will make your company a mammoth in your industry.