How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981 - Deepstash

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1. Keep things simple — keep them on target

1. Keep things simple — keep them on target

Start with specific, written objectives and a strategy. You need a theme to give your presentation unity and direction, and to fix your purpose in your audience’s mind. Make it a simple theme, easy to remember, and open with it, using a headline to state it. Tie every element in your presentation to the theme.

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2. Tell your audience where you’re going

2. Tell your audience where you’re going

Show an agenda that lists the points you are going to cover. Describe the structure of your presentation, and say how long it will take. Estimate time conservatively — err on the long side rather than the short side.

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3. Think headlines, not labels

3. Think headlines, not labels

What does your data say? Headings on charts should tell the audience how to think about the numbers. … Use headings to establish your main points. 

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4. Involve the audience

4. Involve the audience

Play games with them. Invite people to guess the answers to questions, or to predict the results of research — before you reveal them. 

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5. Finish strong

5. Finish strong

Summarize your main points at the end of your presentation. Remind your audience of your theme and objectives, review the key points you covered, and restate your conclusion or recommendation. End with a strong closing statement that reinforces your message and calls for action.

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CURATED BY

heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

CURATOR'S NOTE

5 tips to help your presentation have a lasting impact on the audience.

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