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"Influence: The Psychology of Persuasion" by Robert Cialdini is a fascinating book that explores the science of influence and how people can use various techniques to persuade and influence others. The book provides insights into the different factors that influence people's decisions, including social proof, authority, and scarcity.
187
2.99K reads
People feel obliged to repay others who have done them a favor.
Offer value without expecting anything in return to initiate the principle of reciprocity.
218
2.93K reads
People feel pressure to act consistently with their beliefs and commitments.
Encourage small commitments that lead to bigger commitments.
208
2.69K reads
People are more likely to do something if they see others doing it.
Use testimonials, case studies, and endorsements to demonstrate social proof.
210
2.47K reads
People are more likely to follow the advice of an authority figure.
Highlight your expertise, credentials, and experience to establish authority.
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2.35K reads
People are more likely to be influenced by those they like.
Build rapport, find common ground, and be genuinely interested in others to establish likability.
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2.26K reads
People place more value on things that are scarce or in limited supply.
Use urgency, exclusivity, and limited-time offers to create scarcity.
206
2.19K reads
Offer value and support to others without expecting anything in return to create goodwill.
People will feel obliged to help you out in return.
198
2.08K reads
Look for shared interests, experiences, or goals to establish a connection with others.
People are more likely to listen to and trust those they feel connected to.
191
1.96K reads
Share your achievements, credentials, and experience to establish yourself as an authority figure.
People are more likely to follow the advice of someone who has proven their expertise.
196
1.81K reads
Use limited-time offers, exclusive deals, or a sense of urgency to persuade people to take action.
People are more likely to act when they feel like they might miss out on something valuable.
194
1.98K reads
IDEAS CURATED BY
CURATOR'S NOTE
Cialdini breaks down the art of persuasion into six principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
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Curious about different takes? Check out our Influence Summary book page to explore multiple unique summaries written by Deepstash users.
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